sweetgreen
Culver City, CA

Director, Media & Growth Marketing

| Culver City
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Director, Media & Growth Marketing 

Role Summary

Director of Media and Growth marketing will be responsible for overall paid media strategy for sweetgreen; driving effectiveness, efficiency and innovation throughout our media plans as we expand to new markets and new channels. Mainly responsible for providing thought leadership on best-in-class media catered to growth, ever evolving ad-tech landscape on advertising measurement and identifying new opportunities to help deliver on our marketing objectives.This position will oversee the overall campaign strategy set by the team, partner with media agency and internal tech teams to make the most out of all paid media investments, ensuring over 2.5x Return on Ad spend overall.

The ideal candidate should be passionate about the brand, knowledgeable about our consumer, experienced with cutting edge growth marketing techniques & media channels. Over 8+ years experience in media buying as well as hands on experience with digital advertising. Must have the ability to connect these dots to drive strong results and optimally allocate resources. Must have a proven track record in establishing paid media and marketing as a clear growth driver in direct to consumer businesses. 

Key Performance Objectives in Year 1

  1. After a quick study of sweetgreen business, map and present on media performance and measurement gaps
  2. Establish robust media measurement and navigation framework for ad tech complexities
  3. Bring Search in-house 
  4. Define strategic budget and media planning for 2022

LEADERSHIP & MANAGEMENT - thought leadership, planning and coaching

  • Further build/ lead the team to successfully develop and execute all media strategies and plans in order to meet company objectives of customer acquisition and sales growth
  • Establish the objectives, key results, processes, timing, necessary assets and workflow needed to ensure a high-performing, results-based culture within the media team

MEDIA STRATEGY - functional expertise and business acumen

  • Responsible for overarching, integrated media strategy across all advertising campaigns as well as growth channels such as search 
  • Ensure all media plans are optimized to deliver awareness, impact and engagement towards the sweetgreen customer to achieve overarching marketing objectives
  • Ensure development of insightful, comprehensive campaign analyses and that learnings are applied to current and future campaigns as real-time as possible
  • Work cross-functionally to ensure integration of Paid, Owned and Earned media in close collaboration with VP Marketing and internal Brand/Creative teams.

MEDIA AGENCY MANAGEMENT - influence and negotiation

  • Inspire and drive the media agency to deliver insightful/effective/efficient plans that deliver on our objectives
  • Be prepared to perform agency evaluation and implement an RFP as required 
  • Ensure team hurdles are removed for a smooth ongoing campaign monitoring and optimization, ensuring key insights are delivered and leveraged to strengthen our plans

DIGITAL AND DATA DRIVEN ADVERTISING - technical knowledge and analytical skills

  • Understand, build and leverage all available data to improve media targeting efficiency and effectiveness. Deep understanding of ad tech terminologies and implications of privacy changes.
  • Develop a robust media mix model, attribution model and optimal budget allocation. 
  • Experienced in direct management of in-house search and other direct buys. 
  • Hand on experience with Google platform ad stack and knowledge of fully leveraging it.

What you'll get:

  • Clear performance objectives and regular meetings with your manager for feedback
  • Competitive pay + bonus plan based on performance
  • Three different medical plans to suit your and your family's needs
  • Dental and Vision insurance
  • Flexible PTO plan
  • 401k; company match of 50% up to 3% of employee contribution
  • 5 months paid family leave; we believe in fully supporting new parents
  • Employee HSA and FSA
  • Complimentary greens and sweetgreen swag
  • An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food
  • To live the sweetlife and celebrate your passion + purpose
  • A collaborative family of people who live our core values and have your back
  • A clear career path with opportunities for development, both personally and professionally

About sweetgreen:

sweetgreen is on a mission to build healthier communities by connecting people to real food. We passionately believe that real food should be convenient and accessible to everyone. Every day in each sweetgreen restaurant, our 4,000+ team members make food from scratch, using fresh ingredients and produce delivered that morning. And in our local communities, we’re committed to leaving people better than we found them. We’re in the business of feeding people, and we’re out to change what that means. Our people are our most valuable ingredient - the heart of our company, the face of our brand, and what truly makes the sweetgreen experience special and unique.

Come join the sweetlife!

sweetgreen provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.

sweetgreen participates in the federal government's E-Verify program to determine employment eligibility. To learn more about the E-Verify program, please click here.

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Where we are

Our office is located right off the I-10 and features a parking garage, plenty of street parking, and walkability to the downtown Culver City strip.

Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • GrailsLanguages
    • GraphQLLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • Ember.jsFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
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What are sweetgreen Perks + Benefits

sweetgreen Benefits Overview

sweetgreen is committed to offering a benefit package with flexibility and options to help you live your sweetlife. Our suite of benefits includes the core options of medical, dental, and vision as well as other voluntary benefit options to help you create the benefit package that best meets the needs of you and your family.

We believe that our employees are the most important ingredients in our restaurants and aim to support you throughout your journey at sweetgreen. FAMILY FUND

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 5 months of parental leave for the primary caretaker. We believe in fully supporting new parents.
Flexible Work Schedule
sweetgreen provides employees with a flexible work schedule that includes flexible start and end times. Do what you love on *and* off the clock.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Our employees Give back with 5 paid volunteering hours per year.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Fitness Subsidies
Sweetgreen has partnered with Classpass to offer a different kind of gym membership. All benefits-eligible employees receive a subsidy per month to use towards your membership.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
sweetgreen hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Customized development tracks

Additional Perks + Benefits

FAMILY FUND

The family fund provides emergency financial aid to employees experiencing financial hardship caused by catastrophic events outside of your control, like a natural disaster or life altering personal crisis.

Every person in the sweetgreen family can elect to donate part of their paycheck to the family fund pool of money. This is the money that will be distributed to individuals who apply for funds that will help them cope with an unfortunate situation.

With your continued support, we can truly make an impact in the lives of our sweetgreen family members who are experiencing hardship.

Sweetgreen Careers In Culver City
26

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Sr. Payroll Manager

sweetgreen
Culver City
13 hours ago
+52
The Sr. Payroll Manager is a hands-on subject matter expert on payroll regulations and leads the Payroll function with primary responsibility for the overall calculation, submission, and payment of accurate SG team member payroll and related communication to team members, leadership and payroll vendors. These duties include producing accurate paychecks and managing all payroll related payments, including 3rd party payments of pre-tax and post-tax

Digital Product Design Lead

sweetgreen
Culver City
1 day ago
+52
sweetgreen is seeking a motivated and passionate Digital Product Design Lead to join the growing Experience + Product Design team at Sweetgreen. Product Designers are invaluable to sweetgreen’s mission, dynamic brand, customer experience, and solving measurable business goals. Through human-centered design principles, Product Designers understand and anticipate pain points, define vision states, and design + codify sg’s digital language across various touchpoints, including iOS & Android apps, web, Kiosk, digital menu boards, and more. This role will be the centralized owner of the digital design system, therefore strong ux + visual design skills, and experience with motion design are required. The Digital Product Design Lead will also work closely with Sprint squads– Product Managers, Engineers, QA and stakeholders to plan, estimate and execute pioneering interactive experiences for sweetgreen internal (store associates) and external customers.

Sr Financial Analyst

sweetgreen
Culver City
4 days ago
+52
Senior Financial Analyst, Operations Finance Summary Description:  The Senior Financial Analyst role is a newly created role, developed to help support the rapid growth of the organization. The Senior Financial Analyst will report to the Senior Manager, Financial Planning & Analysis. This role will provide strategic support on enhancing internal reporting, processes, and communication especially as it relates to restaurant operations. This role

District Manager, Southern California

sweetgreen
Greater LA Area
4 days ago
+52
Developing internal succession plan and a deep bench of managers at all levels of store operations by developing head coaches and the ability to identify “raw” talent. Candidate will have a clear understanding of how to move capability and performance and a sense of urgency to do so. Developing and coaching an understanding of the sweetgreen profile and driving recruitment of high-potential internal and external talent. Driving continuous performance improvement focusing on leading indicators and established key metrics.  Candidate will be balanced in their approach focusing on people, financial, and customer experience metrics equally.

Senior Manager, Learning + Culture

sweetgreen
Culver City
4 days ago
+52
The Senior Manager, Learning + Culture will be a key member of the People Leadership Team, responsible for the learning and development strategy at sweetgreen.  They will lead a team that designs and delivers training programs, enhance current technology and adopt solutions to help us scale as we continue to grow exponentially. The Senior Manager, Learning + Culture will oversee learning for all of our teams including: New Restaurant Training (NRO), Field and Treehouse (our HQ)  Leadership Development and Team Member learning tracks for our field and corporate teams.

Revenue Accountant

sweetgreen
Culver City
4 days ago
+52
Review, reconcile and import store’s daily sales from the Point of Sales (POS) system into the general ledger. Perform weekly bank reconciliations to match cash deposits with sales. Reconcile and monitor daily/weekly cash processes. Compare cash deposited in the bank versus cash entered into safe for pickup. Ensure stores are funding weekly change orders, tracing amounts back to the smart safe reporting. Calculate and review weekly cash over/short for each store, reaching out to store managers and area leaders when needed to resolve differences. Assist store operators with troubleshooting safe deposit issues, answering questions as they arise Prepare journal entries for sales discounts not recorded in POS. Prepare journal entries to record each store’s 3rd party delivery sales and associated courier commissions and fees.

Staff Accountant

sweetgreen
Culver City
5 days ago
+52
About sweetgreen sweetgreen is on a mission to build healthier communities by connecting people to real food. We passionately believe that real food should be convenient and accessible to everyone. Every day in each sweetgreen, our 4,000 team members make food from scratch, using fresh ingredients and produce delivered that morning. And in our local communities, we’re committed to leaving people better than we found them. We’re in the business of

New Restaurant Opening Coordinator

sweetgreen
Culver City
1 week ago
+52
New Restaurant Opening Coordinator   Reports to: NRO Manager Location: Los Angeles, CA or Remote As NRO Coordinator, you will be an integral part of the company’s rapid growth, responsible for supporting the new restaurant opening process on the ground. In this role, you'll work closely with the NRO Project Manager, Head Coach, Area leader, and Learning and Development Team to ensure all new restaurants are set up for success. The NRO Coordinator

HR Coordinator

sweetgreen
Culver City
1 week ago
+52
HR Coordinator Reports To: Head of Treehouse, People Location: Los Angeles, CA The HR Coordinator is a member of the People Team at sweetgreen, and is responsible for supporting many People processes and administrative tasks as needed. These tasks may include, but are not limited to, onboarding, offboarding, I-9 compliance, employment verifications, employee relations, People systems administration and internal company reporting.  Additionally,

Sr. Corporate Recruiter (Temporary Employee - 6 months+)

sweetgreen
Culver City
1 week ago
+52
Sr. Corporate Recruiter (Temporary Employee - 6 months+) Reports to: Sr. Manager of Talent Acquisition Location: LA or Remote Our mission as a People Team is to obsess over the employee experience to enable sweetgreen employees to do the best work of their lives. Our Talent Acquisition team partners closely with hiring teams to attract, evaluate, and close top talent passionate about connecting people to real food. At sweetgreen, a Sr. Corporate

Senior People Business Partner, West

sweetgreen
Culver City
1 week ago
+52
Sweetgreen’s People team is seeking a Senior People Business Partner, West Location: LA, TX or CHI (TBD) The Senior People Business Partner, West will own the strategic people plan and work in partnership with our Regional, VP West. As a member of the People Team, you will serve as a strategic People leader supporting sweetgreen’s field operations leadership, salaried and hourly team members. Your role is critical to creating a win, win, win

Senior Manager, Special Projects, Store Development

sweetgreen
Culver City
1 week ago
+52
Title: Senior Manager, Special Projects, Store Development Location: Los Angeles, CA Reports to: Director, Site Development The Senior Manager, Special Projects, Store Development is based in Culver City, CA and will report into the Director of Site Development.  This teammate will be responsible for helping facilitate a wide array of strategic and operational projects/decisions that are prioritized by the overall Store Development Leadership

Real Estate Manager

sweetgreen
Remote
1 week ago
+52
The Real Estate Manager reports to the VP of Real Estate & Development and will play a critical role in driving market strategy and growth.  This individual will have the responsibility of leading new store expansion from site selection, approvals, lease executions and lease administration and will serve as the internal expert on real estate, representing and driving the expansion strategy externally with brokers and landlords.

Sr Product Manager, Technical - Customer Engagement Platform

sweetgreen
Culver City
1 week ago
+52
Sweetgreen is looking for a seasoned Product Manager to join our Tech team.  We are looking for a blend of front end and platform experience. As we build our “FoodOS” and we scale, we need a strategic thinker with the creativity to solve our bigger problems in simple ways, the discipline to make hard tradeoffs, in collaboration with team members and stakeholders, and the ability to earn trust with technical and non-technical leaders, including the CTO and CEO.  As a senior individual contributor, we will rely on you to deliver a vision and roadmap for our entire technology stack that powers our customer-facing applications. This includes promotion/loyalty engines, payments, menu representation, underlying orchestration layers, and the evaluation, selection, and management of strategic partners and vendors. These activities are crucial for our goals to grow the sweetgreen impact on the food system through  store growth, customer growth, sales growth,  and setting the stage for major business and brand events sweetgreen chooses to pursue in the near future. 

Director, Media & Growth Marketing

sweetgreen
Culver City
1 week ago
+52
Director of Media and Growth marketing will be responsible for overall paid media strategy for sweetgreen; driving effectiveness, efficiency and innovation throughout our media plans as we expand to new markets and new channels. Mainly responsible for providing thought leadership on best-in-class media catered to growth, ever evolving ad-tech landscape on advertising measurement and identifying new opportunities to help deliver on our marketing objectives.This position will oversee the overall campaign strategy set by the team, partner with media agency and internal tech teams to make the most out of all paid media investments, ensuring over 2.5x Return on Ad spend overall.

VP - Total Rewards

sweetgreen
Culver City
2 weeks ago
+52
Sweetgreen is currently seeking a Vice President of Total Rewards to lead our Compensation, Benefits, and Payroll teams. You will partner with key stakeholders to build and implement a world-class Total Rewards Program for Sweetgreen team members. Reporting to the Chief People Officer, the successful candidate will use a proactive and innovative approach to ensure that our rewards are competitive, drive business results, are aligned with our

Engineering Manager, Data Platform

sweetgreen
Culver City
2 weeks ago
+52
Data Platform Manager Location — Culver City, Irvine, or San Diego CA - Engineering Team Reports to — VP of Engineering At sweetgreen, the data platform team is at the source of all insights and key decisions in the company. Our data engineers take on the challenge of data collection and transformation from dozens of data sources, both internal and external to the company, and provide paths to access data for the purpose of insights and analysis.

CRM Operations Manager

sweetgreen
Culver City
2 weeks ago
+52
CRM Operations Manager Reports to: Sr. Director of Retention Location: Culver City, CA This position is a fast-paced, digital/technical, yet customer-focused role. Based on a broad and deep skillset developed by pulling data directly from databases, and executing campaigns that drive ROI, the ideal candidate will also have intermediate to expert mastery of one or more CRM Multichannel Campaign Development tools and how they are integrated to form

Supply Chain Optimization Manager

sweetgreen
Culver City
2 weeks ago
+52
Supply Chain Optimization Manager Culver City, CA - Concept Team Reports to: Vice President of Supply Chain & Sustainability As the Supply Chain Optimization Manager, you will lead a mission driven supply chain planning and analytics team, coach your team through rapid growth, and do this in the face of headwinds in a fast-paced and ambiguous environment. The Supply Chain Optimization Manager is responsible for building a pipeline of innovation

Live Operations Associate

sweetgreen
Greater LA Area
2 weeks ago
+52
Live Operations Associate LOCATION: Los Angeles Our people are our most valuable ingredient at sweetgreen: the heart of our company, the face of our brand, and what truly make the sweetgreen experience special and unique. Since opening our doors in 2007, our team has been on a mission to build healthier communities, starting with real food. We’ve been unwavering in our commitment to scratch cooking and transparent sourcing, but over time customer

Restaurant Supervisor - West LA

sweetgreen
Greater LA Area
2 weeks ago
As a Shift Leader, you will assist the Head Coach (General Manager) and Assistant Coach (Assistant General Manager) by leading and coaching the team in at least one of the core areas of the restaurant (e.g., service, kitchen, online ordering). You will be responsible for the day-to-day operations during your shift, which may include leading a team and managing the kitchen, customer experience, and/or online ordering. You will be responsible for modeling and acting in accordance with sweetgreen’s mission and core values.

Restaurant Supervisor - LA

sweetgreen
Greater LA Area
2 weeks ago
As a Shift Leader, you will assist the Head Coach (General Manager) and Assistant Coach (Assistant General Manager) by leading and coaching the team in at least one of the core areas of the restaurant (e.g., service, kitchen, online ordering). You will be responsible for the day-to-day operations during your shift, which may include leading a team and managing the kitchen, customer experience, and/or online ordering. You will be responsible for modeling and acting in accordance with sweetgreen’s mission and core values.

Business Intelligence Engineer

sweetgreen
Culver City
3 weeks ago
At sweetgreen, Business Intelligence Engineers are trusted partners to business stakeholders and their teammates and play an important role in driving the collection, measurement, and usage of sweetgreen’s data to improve performance. BI Engineers are responsible for delivering key insights via reports and analyses to power decision-making and operational execution. 

Copywriter - Brand + Social

sweetgreen
Culver City
3 weeks ago
In this role, you will create copy for social platforms, email marketing, and paid media channels. Our ideal candidate is fanatically tuned into culture, food, and internet trends, and skilled in creating engaging digital (and the occasional print) content that connects with social audiences. You will also need a deep understanding of social platforms — including Instagram, Facebook, Youtube, Twitter, and TikTok — along with instinctive storytelling skills.

Integrated Producer

sweetgreen
Culver City
3 weeks ago
Positive big picture thinking, the ability to prioritize and a talent for working collaboratively with teams to develop and manage production timelines and budgets while ensuring a high level of execution is critical.

Senior IT Project Manager - Infrastructure

sweetgreen
Culver City
3 weeks ago
Our mission is to inspire healthier communities by connecting people to real food.  And we are on a fast track to realize this mission with more restaurant openings.  We are seeking a Senior IT Project Manager (infrastructure) with experience delivering complex technology installations, upgrades, integration, and repair for new and existing restaurants.  Maintaining the technology in our restaurants is highly cross-functional and will demand strong project management skills as well as savviness working with many different organizations and vendors at different levels of project management maturity scale.