Director, Marketing

| Greater LA Area
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WE'RE LOOKING FOR . . .

Versus seeks a highly-qualified Director of Marketing who will be responsible for creating and implementing our marketing efforts. You will transform Versus’ marketing activities by developing and carrying out a product-centric, data-driven, holistic and digital marketing strategy that generates new business while retaining our existing client base. The Director of Marketing will own the Versus client lifecycle and take responsibility for driving the overall growth strategy of our business. This role is contract-to-hire, and a mix of strategy and "doing", reporting directly to either the CFO or Head of Sales. You'll be a magnificent marketing team of one, in partnership with our BD, Accounts, and Sales team, with the ability to grow your team as we scale. This position is based at Versus headquarters in Los Angeles, CA.

We're a fast-growing company. We value collaboration and creativity - every employee contributes to our company culture, product design, and the roadmap of the company.


HOW YOU'LL SPEND YOUR DAY . . .
  • Overseeing all day-to-day operational and strategic aspects of our marketing efforts
  • Developing, communicating, and executing both near and long-term marketing strategies
  • Designing and implementing the marketing budget based upon your determined and justifiable media spend and channel mix
  • Leveraging customer insights and analytics to plan and execute paid media strategy to effectively and efficiently drive client acquisition across all channels including social, search, display, digital video, affiliates, and emerging digital channels
  • Managing the development and implementation of all acquisition, growth and reacquisition activities
  • Measuring KPIs and progress against articulated growth objectives
  • Developing reporting for your internal partners (BD, Sales, Accounts)
  • Collaborating with the product team to develop product positioning, communications, and messaging
  • Establishing consumer feedback loops and translate market intelligence and positioning into aligned product attributes and inputs to inform product strategy and feature prioritization
  • Collaborating with the leadership team to define the positioning of our product suite and the company


YOU WILL HAVE . . .   
  • Documented success running marketing campaigns for adtech and/or marketing tech and generating sales leads based upon your marketing strategies through a mix of marketing channels
  • Demonstrated analytics acumen and a history of decision-making based upon business metrics. You have successfully defined, tracked, and reported on key metrics that indicate marketing effectiveness
  • Evidence of your capacity and commitment to mentorship, training, and coaching - someone who believes in leading through and by example while bringing out the best in their team
  • 3+ years experience in marketing Digital Media
  • 5+ years experience in planning and implementing marketing strategies across a variety of channels
  • Experience in brand relationship management
  • Excellent written and verbal communication skills
  • Experience building and leading multifaceted marketing teams at scale across performance, operations, product, digital, analytics, and acquisition/retention.

WE WOULD LOVE TO SEE . . .
  • M.B.A. or a Graduate degree in Business, Marketing or a related field
  • A deep understanding of digital platforms serving the entertainment industry
  • Experience with gaming media, sports and/or eSports sponsorships

ABOUT US 

Versus makes games more fun - not once, but over and over. We value diversity & inclusion, empathy for our colleagues and our partners, and curiosity to explore and learn new things.

We offer competitive salaries, equity packages, medical, dental, vision, 401K matching, flexible hours, paid maternity and paternity leave, and paid vacation time that we encourage you to actually take.


WE OFFER
  • Remote work during COVID-19
    Competitive compensation and equity packages
  • Healthcare and benefits
  • Unlimited paid vacation
  • Flexible work day schedule
  • Matched 401(K)


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Technology we use

  • Engineering
  • Product
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • ElixirLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • PhoenixFrameworks
    • PostgreSQLDatabases
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign

Location

Playa District, Los Angeles, CA 90045

An Insider's view of Versus Systems

What’s the vibe like in the office?

Our office fosters creativity and individuality. While we all have our roles and tasks to accomplish, we celebrate each others differences, tastes, and hobbies.

We encourage personal and professional growth, as well as sharing of experiences, which in turn helps build camaraderie.

Mike Spragg

QA Analyst

What's the biggest problem your team is solving?

At Versus, we're working on solving a problem that cuts both ways: gamers hate ads, and brands hate that gamers don't click their ads. By allowing people to compete for cool prizes, we give gamers a fun way to raise the stakes and help brands reach them in ways that aren't rage-inducing.

Dan Howard

Director, Software Engineer

What are some things you learned at the company?

I've learned to be an adaptable employee and pounce on opportunities that expand my skills and help the company grow. Each day brings a new challenge as we grow and create a brand new industry. I've grown to consider issues holistically - not only from a gut feel, but also what data is most important to our internal stakeholders to move forward.

Kwaku Abankroh

Product Support Specialist

How do your team's ideas influence the company's direction?

Design is an important part of the overall direction of our company and we're responsible for designing the best way to integrate how brands, game partners and players engage with Versus Systems and Winfinite. We try embody curiosity and provide opportunities for exploring different ideas that help our partners make games more fun.

Anthony Ruba

Lead Product Designer

How does the company support your career growth?

We are always learning and growing - as a company and as individual contributors, developing new and different strengths everyday. Versus' flexible working environment is vital to my successfully navigating a full-time career with other priorities, such as responsibilities at home. Our flexibility allows me to create balance on my own terms.

Yulie Yoshimura

Senior Project Manager

What are Versus Systems Perks + Benefits

Versus Systems Benefits Overview

Versus prides itself on being a workplace built upon diversity, empathy, and innovation. In short, people lead different lives, have varying needs, and achieve their best work contributions through a variety of environments, touch points, and check-ins. We actively support employees' pursuit of success both at work and at home through flexible and collaborative scheduling and supportive policies - like flexible scheduling, unlimited paid vacation, 401(K) matching- and through a variety of programmatic implementations geared towards community-building and feeling like a real part of the team behind our products.

Culture
Daily stand up
Open door policy
Team based strategic planning
Group brainstorming sessions
Pair programming
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Acme employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Disability insurance covers 60% of annual salary up to $6000 monthly maximum payout.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Game Room
Stocked Kitchen
Some Meals Provided
Parking
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
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