Director of Marketing

| Santa Monica
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BloomNation is searching for a data driven leader to helm our marketing efforts, and build the foundation of a new marketing department. The DoM will be responsible for creating, managing and executing BloomNation’s content strategies across multiple channels to elevate BloomNation’s presence in not only the floral industry, but several new categories we are entering in 2020!


Reporting to our VP of Sales, this is a leadership role for our current marketing team, managing our B2B outreach and growth strategies. We offer a solution to SMB's in several categories and need a marketing leader who can really drive home our lead generation efforts.


The ideal candidate is a natural leader and highly data-driven marketing strategist who also enjoys getting "in the weeds" and individually contributing to the success of our efforts - including Email Marketing, Social Media, Social Ads, AdWords and Website Optimization.


This position will work with all business units across the entire organization with a focus on new customer acquisition.


Ideally, a successful candidate will have experience working in a fast-paced start-up culture, and deeply understands the requirements to effectively scale and build a growth-driven company.

More specifically, you will be:

    • Developing strategic marketing plans that align with BloomNation’s vendor acquisition objectives including email marketing, B2B optimized landing pages, digital content (testimonial videos) & optimized paid marketing channels
    • Building and managing a content calendar that attracts a qualified audience, including email campaigns, blog posts, white papers, ebooks, reports, webinars, infographics, etc
    • Manage a team of 2-3 existing marketing team members.
    • Optimize all programs through continual testing of creative, cadence, offers, targeting, etc.
    • Monitor and optimize deliverability and ensure CAN-SPAM compliance to maintain high deliverability, data hygiene, and channel health.
    • Work closely with other team members to analyze and monitor results, maintain high inbox delivery rates, define business and data requirements for email campaign implementations when it comes to building journeys, triggers, and dynamic emails.
    • Proactively evaluate branding, design, messaging, and functionality of communication to develop the most effective campaigns.
    • Articulating a creative vision and manage its execution for a range of mediums and platforms
    • Working with other departments to ensure cross-platform execution and activation of omni-channel marketing and communications campaigns
    • Ensuring all creative assets properly reflect BloomNation’s brand and are consistent with our marketing and messaging objectives

You will excel if you have:

    • A Bachelor's degree in Marketing and/or related field
    • 3+ years of marketing experience, preferably for a Saas or e-Commerce company
    • The ability to clearly articulate and successfully translate strategy into results
    • Understanding of market research, revenue-generating programs, database management, and online marketing strategies
    • A thorough understanding of email, paid digital ads and social media strategy.
    • Experience in developing a B2B multichannel marketing strategy
    • Understanding of efficient and impactful email marketing strategies
    • Experience in measurement tools used to assess the impact of marketing efforts
    • Demonstrated understanding of how marketing, product, and sales work seamlessly to help brands succeed
    • Excellent organizational skills, and an ability to manage a broad portfolio of projects simultaneously
    • A Positive attitude, strong work ethic and a solutions oriented approach are must-haves!

What's in it for you?

    • Equity/Stock options in a profitable and rapidly growing company
    • Great Medical/Dental/Vision coverage
    • Tons of growth opportunities, with the ability to make an immediate impact and mold a career in tech
    • Generous holiday, vacation and sick time.
    • Transportation coverage in the form of parking, rideshare, or metro credits
    • Fully stocked snack bar & weekly catered lunches
    • Company provided gear & swag (MacBook Pro, t-shirt, sunglasses, etc.)
    • Flowers, flowers, and more flowers!
    • Work in a fast-paced, fun environment with an eclectic, collaborative and dedicated group of people from all over the world

More about us!


BloomNation started as the fastest grow online marketplace that is disrupting the multi-billion dollar retail floral industry. In 2011, we set out to create the nation's premier network for local florists to list, display, and send their unique, handcrafted bouquets to customers across the country. We have since built industry leading software solutions and e-commerce sites that have helped boost our florists' online revenue by an average of 30% in the first year. In the same way you have seen Uber and AirBnB change consumer behavior, BloomNation has already dramatically changed the way flowers are bought and sent online, and we show no signs of slowing down.


In 2015, we built a B2B growth platform for the floral industry...and beyond.


Additional highlights…


Backed by premier industry investors such as Andreessen Horowitz (AirBnB, Box, Facebook, Lyft, Twitter, etc.), Spark Capital (Tumblr, Upworthy, Warby Parker, etc.), and Crunch Fund (Square, Uber, etc.)

Named one of Entrepreneur’s “5 Sizzling Silicon Beach Startups to Watch”

Located one block away from the beach on the world famous 3rd Street Promenade in Santa Monica


Why join BloomNation?


We are still early enough that equity matters... a lot… BloomNation has become a hub for Silicon Beach's top talent and we are in the process of scaling our still small (~50 person) team to it’s full potential. Come join us if you are an entrepreneur at heart and want to be a leader in your area of expertise.


If you are passionate, eager, and ready to learn, you will thrive here!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • ReactLibraries
    • ReduxLibraries
    • MobXLibraries
    • Node.jsFrameworks
    • GraphQLFrameworks
    • MySQLDatabases
    • RedisDatabases
    • Elastic SearchDatabases
    • Google AnalyticsAnalytics
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM
    • SalesLoftCRM
    • ChiliPiperCRM
    • MailChimpEmail
    • MandrillEmail
    • MarketoEmail
    • MarketoLead Gen
    • Social MediaLead Gen


We sit right on top the world famous 3rd Street Promenade. You are steps away from endless food options, shopping and the Ocean!

An Insider's view of BloomNation

What's something quirky about your company?

The quirkiness of BloomNation is rooted in the entire team! BloomNation has done an amazing job hiring a team that is not only talented & motivated, but diverse in their individual personalities & interests. Whether it be discovering new music, foods or sales tactics, the team is continuously learning from each other's individual quirks!


Implementation Manager

How do you collaborate with other teams in the company?

People are genuinely invested in each others success and my peers and superiors share their expertise with me to make sure that we're all successful. The organizational structure is extremely flat - this intentional lack of egos helps the whole team drive towards a collective goal all the while genuinely having fun and improving at the same time.


Account Executive

What are some things you learned at the company?

Working at Bloomnation is amazing because my direct contribution is reflected in the company's success. While working as part of a larger team of vibrant and thoughtful individuals, I have experienced growth in my personal business acumen and sales skills. I look forward to watching BloomNation continue to grow and help small local businesses!


Account Executive

How does your team reward individual success?

Whether you’re trying out something new that will help the team or just simply excelling at your day-to-day responsibilities, your BloomNation family will recognize it. We will do anything from a shout out at a company-wide meeting during AppreciationNation to bringing in your favorite food and take some time to celebrate you!


Sales Development Representative

What are BloomNation Perks + Benefits

Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Documented equal pay policy
Highly diverse management team
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Team workouts
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Online course subscriptions available
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