Director / VP of Marketing

| Greater LA Area
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Location: Los Angeles, CA

Reporting to: CEO

Jumpcut is looking for someone to join our leadership team as the Director of Marketing. This role will report directly to the CEO, and will play a fundamental part in building out our marketing team! We made over $10M selling directly to consumers last year with an insanely small marketing team. Your role will be to take us to $100 million over the next 4 years.

Jumpcut is a school for digital entrepreneurs. Over 100 million people in America want to be their own boss and start their own businesses.

Our goal is to help people start successful businesses in every area of digital entrepreneurship. Whether you want to become a YouTube influencer, start your own eCommerce shop, or start freelancing, our courses give you step by step instruction to actualizing your goals. In addition to online courses, we heavily invest in our best students, and give them strategic and operational support to grow even faster. 

Role Overview:

You’ll be reporting directly to our CEO, Kong, as the Director of Marketing, and will be responsible for building and managing our paid acquisition team, our marketing content team (sales pages, email copy), as well as our product marketing team (monthly launches, new product offerings). We are a direct to consumer company, and think of ourselves in the same vein as the Warby Parker / Casper’s of the world -- the biggest responsibility you’ll have is laying out the marketing vision for our company. 

Responsibilities:

  • Working with the CEO, set the marketing vision for our company -- what our brand stands for, and how best to communicate that with the world
  • Scale our marketing functions into a fully-formed department, with full teams in every area, from paid acquisition to organic to social
  • Manage and set scalable growth goals for all our marketing sub-teams
  • Manage the day-to-day logistics of project plans by owning timelines, budgets, and analysis/recaps/reports
  • Collaborate with the content, operations, and engineering teams to prioritize marketing goals with other company goals
  • Build and manage customer lifetime value models, marketing attribution models, and other ways of measuring marketing performance
  • Be the strategic voice of the brand and provide support for the design, development and implementation of all consumer facing touchpoints to ensure consistency of brand vision

 

Role Requirements:

  • 4+ years experience in marketing leadership at a direct to consumer company
  • Strong experience in direct response and performance marketing, with a focus on acquisition and an understanding of content
  • Seasoned in creating, managing, optimizing, and maturing omni-channel campaigns and strategy (paid acquisition, organic social, SEO, email, etc.)
  • Managed/scaled an in-house marketing team of 4+ people

 

Additionally, you might be a good fit if…

  • You’re a manager at a medium to large direct to consumer company now, but want to move to a smaller company, take on more strategic responsibility, and help scale
  • You are highly skilled at being agile and can pivot priorities, strategies, and initiatives, on a dime
  • You are not afraid to jump "into the weeds" when needed
  • You want to work to change the future of education

 

 

Benefits, Perks, and Compensation:

We’ve got some pretty sweet digs, catered meals, unlimited PTO, and a full suite of benefits. Check out jumpcut.com/about for more information and to meet the team!

Compensation is competitive, and dependent on experience. $140,000 - $190,000

 

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Location

Located in the heart of Hollywood - walking distance of amazing restaurants, the metro, and world-renowned entertainment/nightlife.

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