Director, Marketing

| Venice
Bird is a last-mile electric vehicle sharing company dedicated to bringing safe, low-cost, environmentally-friendly transportation solutions to communities across the world. We provide a fleet of electric, shared scooters that can be accessed via smartphone. Bird is headquartered in Venice, California and is rapidly expanding across the country and the world.
The Director, Marketing will promote the brand identity through marketing strategies and brand campaigns for Bird. We are seeking an individual who is a creative and innovator at heart, and who can execute the marketing strategy across a variety of channels, build the brand, and increase recognition. As the Director, Marketing, you should be an expert in developing creative and unique stories to build a brand that is second to none. You will lead a team to develop and execute brand initiatives that activate, engage, and retain Bird audiences around the world.

What You'll Do

  • Ideate and execute an overarching marketing strategy based on business priorities 
  • Develop brand strategies that move audiences from general awareness to deeper engagement 
  • Ideate and execute an overarching marketing strategy based on business priorities
  • Inspire, lead & manage a small team of individuals
  • Research evolving consumer behavior and drivers that make Bird a lifestyle brand
  • Develop campaign ideas and work to bring an idea to life across multiple channels 
  • Create cultural campaigns that speak to customers, both local and worldwide
  • Evaluate and create unique events, community initiatives, partnerships, and cross-promotion opportunities
  • Gather insights and leverage data to inspire and improve creative concepts
  • Determine a marketing cadence and creative point-of-view around customer mindsets, holidays, and major events
  • Develop a social media strategy and manage the social media channels (YouTube, Facebook, Snapchat, Twitter, etc.) to increase followers, engagement, and new riders 
  • Determine where, when, and how Bird will interact with consumers, driving an innovative mix of all marketing channels
  • Collaborate with internal creative team and external agencies in developing the brand creative and content, maintaining high standards for storytelling and craftsmanship

What You'll Have

  • Bachelor’s degree or equivalent, MBA preferred
  • 7+ years of consumer marketing experience
  • 5+ years world with small-to-medium companies and brands 
  • 5+ years managing a team 

What You'll Need

  • Track record of developing innovative, strategic brand marketing plans, marketing campaigns, and development of creative materials
  • Experience creating marketing plans for digital and social media
  • Demonstrated ability to lead and influence while driving results through teamwork and collaboration
  • Experience developing scalable marketing strategies that balance present needs as well as future function 
  • Experience creating and leading a brand marketing strategy from the ground up, preferably for a rapid-growth, consumer brand 
  • Capable of making tough, fast decisions based on business objectives 
  • Experience operating with limited resources, shifting priorities, and competing deadlines 
  • Ability to take ambiguous needs and develop actionable plans 
  • Experience recruiting, mentoring, and inspiring a team in a dynamic environment 
  • History working with and leading creative agencies
  • Ability to effectively present to and advocate for ideas with senior management 
  • Ability to work with a variety of stakeholders at all levels of the business 
  • Strategic, data-driven mindset with the proven ability to drive brand awareness and product adoption 
  • Exceptional communicator with the ability to build relationships and influence teams 
  • Naturally collaborative with experience in cross-functional brand production, partnering with business stakeholders, and coordinating external vendors 
  • Track record of taking educated risks to challenge the status quo and push boundaries 
  • Capable of pushing back on ideas and justifying creative decisions 
  • Exceptional communication skills

Bird Rides Inc. is an equal employment opportunity employer, and we welcome everyone regardless of their race, color, religion, sex, national origin, age, disability, veteran status or genetics. We are dedicated to providing an inclusive, open, and diverse work environment.

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Location

Santa Monica, CA

What are Bird Perks + Benefits

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