Jackpocket is the first mobile lottery app in the U.S. that offers players a secure way to order official state lottery tickets, such as Powerball, Mega Millions, and more, via their smartphones. We're creating a more convenient, fun, and responsible way to play the lottery by modernizing the $300B global lottery market with a mobile platform that everyone, including grandma, can feel good about.

Jackpocket is seeking a Director of Marketing - Interactive to join our team. In this role you will dig into consumer motivations, purchasing patterns, likelihood to churn, and identify key opportunities to improve customer experience and drive loyalty. You’ll drive initiatives end-to-end that increase customer engagement, retention, and LTV. In addition, you'll have the opportunity to build your team and oversee marketing efforts across key touch points including email, in-app, push, and SMS. This role is critical to our continued growth and will partner across Analytics, Product, and Creative teams with significant exposure to senior leadership.

Responsibilities

• Optimize our customer retention strategy and oversee lifecycle marketing across key touchpoints, including email, in-app, push, and SMS based on insights and deep understanding of customer journey
• Develop a deep understanding of our customer by partnering with Analytics to extract insights on consumer behavior and segmentation, cohort retention, and churn; turn insights into actionable plans to increase user engagement and retention
• Work with the larger organization to drive customer adoption of the online casino product 
• Identify improvements and partner with Product on initiatives to drive the online casino customer journey
• Define key metrics for retention success, develop dashboards with Analytics, monitor and report regularly to leadership

Qualifications

• 7+ years experience in analytical / strategic marketing roles, preferably with background online gaming
• Experience building personalized CRM campaigns through marketing automation systems (Braze preferred)
• Experience driving customer adoption and cross-sell
• Data-driven decision-maker with continuous desire to analyze and further improve performance
• Strong track record in concepting initiatives, managing projects with little direction, and driving measurable results
• Excellent communication skills in both written and verbal form; intellectually curious, driven, and a creative problem-solver

Preferred Qualifications

• Braze and Looker experience 
• Experience in a start-up environment

Why Jackpocket?

• Medical insurance covered up to 100% by Jackpocket
• Dental & vision insurance
• 401(k) matching
• Stock options
• Commuter benefits and Citi Bike membership
• Discounted gym membership
• Catered meals and stocked kitchen
• Flexible working hours
• Autonomy and upward mobility

The annual base compensation range for this role is $150,000 - $170,000

This is a full-time exempt position and is not eligible for overtime under FLSA requirements. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Jackpocket is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request a reasonable accommodation, contact [email protected].