Director, Lifecycle Marketing

| Santa Monica
At GoodRx, we believe that all Americans should have access to convenient and affordable healthcare. As a nation, we spend about $3.5 trillion annually on our healthcare, but too many Americans struggle to get the care they need, and prices just keep rising. Our marketplaces for prescription medicines and telehealth have helped Americans save $20 billion since 2011. GoodRx is a profitable business funded by top-tier investors; we're based in Santa Monica with additional offices around the country. We're a low-key and tight-knit group that likes to find new ways to fix big problems. If you share our belief that you can do well by doing good, let's talk.
About the Role
GoodRx is seeking a Director of Lifecycle Marketing to lead CRM marketing initiatives and strategy for important growth areas of the business. Reporting to the Sr. Director, CRM and Marketing Automation, you will work across business units and cross-functional teams to develop and execute lifecycle marketing campaigns that will drive growth and retention.

Responsibilities:

  • Lead development and execution of a CRM messaging and content strategy and roadmap that will drive growth and retention for key areas of the business. Leverage a multi-channel approach with an emphasis on email marketing, as well as push and in-app messaging
  • Utilize data, customer insights and campaign performance to create and optimize lifecycle campaigns
  • Establish a content strategy and leverage GoodRx’s rich content library to drive marketing results across messaging channels in support of key goals. Lead and assist with the development of creative, copy and content for marketing initiatives.
  • Develop and manage testing calendar and communications that will ensure high testing velocity while not diminishing the user experience
  • Develop segmentation and targeting strategies for marketing campaigns and lifecycle flows. Utilize segmentation tools to develop optimal audiences. Partner with other departments (BI, product, data) as needed
  • Monitor and report on key marketing metrics for campaigns and overall CRM programs. Identify areas of opportunity to maximize engagement and retention among members
  • Conduct data-driven campaign analytics and make recommendations on change to tactics or strategy as applicable. Lead and assist with development of dashboards and ongoing reporting
  • Ensure that marketing campaigns are being sent error free and implement new quality assurance processes as needed. Monitor blacklists, unsubscribes, churn, deliverability and other related metrics to protect health of the database
  • Effectively communicate with business leads, product, creative, vendors and other cross-functional teams to drive projects to completion
  • Collaborate across marketing departments to implement cross channel campaigns (paid social, direct mail, etc).
  • Implement new tools and features as needed to improve effectiveness of marketing channels and development of internal documentation as needed

Skills & Qualifications

  • 7+ years CRM and lifecycle marketing experience
  • Expert level knowledge with messaging automation platforms and ESPs (Braze is a plus)
  • 7+ years digital marketing experience with proven hands-on experience driving growth and retention via CRM, email marketing and customer segmentation. Push and In-App messaging experience are a plus.
  • 3+ years content marketing experience
  • Proven ability to manage and maintain strong cross-functional stakeholder relationships across multiple teams (product, BI, data, design, etc.) and an ability to coordinate timely feedback and approvals.
  • Strong analytical skills with proven ability to translate performance metrics into actionable insights.
  • Strong communication skills with an ability to communicate effectively across multiple levels of an organization
  • Experience in subscription and mobile app marketing is a plus

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $20 billion using GoodRx and 15 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.

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Technology we use

  • Engineering
    • GolangLanguages
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    • PythonLanguages
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    • PostgreSQLDatabases

Location

Our office is located by the 3rd Street promenade in Santa Monica with direct beach views. Onsite parking provide.

An Insider's view of GoodRx

How would you describe the company’s work-life balance?

GoodRx hires team members we can trust and empower. With thoughtful hiring, we have assembled a team that is inherently self-motivated, driven and doesn't require (or want) micromanagement.

Reena Scoblionko

Vice President of People

What’s the vibe like in the office?

GoodRx provides an awesome laidback culture and happy and energetic office vibe. We believe in working hard and playing harder. The company offers Happy Hour once a week, catered lunches three days a week, an awesome ocean-front office location and events to celebrate small wins - all which make GoodRx a unique place to work.

Priyanka Halder

Senior QA Manager

What are GoodRx Perks + Benefits

GoodRx Benefits Overview

- Medical, vision, dental, STD, LTD and AD&D to all full-time employees
- The company offers one (great) PPO Medical plan at NO COST to employees AND dependents
- 4% 401k match
- Meaningful stock options
- Discretionary leave
- Classpass Membership
- Onsite Parking
- Dog friendly office

Culture
Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
- Medical & Dependent Care FSA available (offered through Navia) $2,700 pre-tax per calendar year $5,000 pre-tax per calendar year
Disability Insurance
Covered @ 100%
Dental Benefits
Offered through Anthem Employees covered @ 100% Dependents covered @ 50%
Vision Benefits
Offered through Anthem Employees and Dependents covered @ 50% Monthly costs range from $3.24 (self) - $9.87 (family)
Health Insurance Benefits
Offered through Anthem Anthem Blue Cross Classic 500 PPO - employees AND dependents covered @ 100% Anthem Classic 250 PPO - monthly cost ranges from $60 (self) - $187 (family)
Life Insurance
STD, LTD, LIfe & AD&D - ALL covered @ 100%
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
4% 401k match - no vesting period
Company Equity
Stock Options available to full-time employees
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
And Cold Brew and Kombucha!
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Catered lunches on Tuesdays, Wednesdays & Thursdays Bagel Fridays Snacks and Drinks that put the freshman 15 to shame!
Game Room
Stocked Kitchen
Happy Hours
Weekly Thursday Happy Hours
Parking
Company paid parking onsite or $100/mo parking waiver
Pet Friendly
Your pets can work alongside David Bowie (dog)
Recreational Clubs
We offer a variety of clubs like our dodgeball league, monthly book club, hiking club, and more
Relocation Assistance
Fitness Subsidies
- ClassPass Membership
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within

Additional Perks + Benefits

Working at GoodRx means you can take pride in knowing that your work has a direct and meaningful impact on our users day to day lives. We are disrupting the healthcare space by making prescription drugs accessible and affordable to Americans.

Aside from a great office environment and "perks", the real benefit is working alongside an empowering leadership team, wickedly smart colleagues all while providing a service that helps its customers.

Social Good + Successful Business Model + Great Colleagues = GoodRx

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