Director of Influencer Marketing
About Us
Fashion Nova is one of the fastest-growing e-commerce brands in the world. In 2018, we were named the #1 most-searched fashion brand on Google. Since then, we have continued to grow, launching Fashion Nova CARES, NovaKIDS, Nova Beauty, and Maven Beauty. Even more amazing launches are in the works as we speak!
At Fashion Nova, we are dedicated to bringing the customer the latest trends to make them look and feel their best without the high price point. We deliver the hottest styles at lightning-fast speed, ensuring that all are included with FashionNovaCURVE and NovaMEN. Wherever our customer is, we are committed to bringing them the trends they love at the prices they love.
About the Role
Fashion Nova is seeking a Director of Influencer Marketing to manage our Influencer strategy across gifting, events and activations, and social content. This person will be responsible for the development and execution of influencer marketing campaigns across social and offline channels. They will also manage our growing influencer team and help optimize and scale our existing programs, reporting into our CEO. You will also work closely with our in house creative team to drive impact across all social channels and be responsible for establishing and building relationships with key industry partners on social platforms.
Responsibilities
- Manage, motivate and grow the influencer team to increase our impressions; coaching the team on how to manage influencer selection, negotiations, delinquency and engagement
- Oversee the teams influencer gifting to drive acquisition and brand awareness
- Work cross-functionality to align influencer strategy around the merchandising calendar, major marketing initiatives, store and experiential events
- Develop and manage an Influencer calendar that we can leverage across all our social channels
Requirements
- Minimum 4 years of experience managing influencer marketing team(s) for a fashion e-commerce brand
- Must possess excellent written, verbal communications and negotiation skills
- A deep understanding of the social media landscape and community management through competitive research and industry expertise
- Must be a strong relationship builder -leverage your established network to access new Fashion Nova connections
- Excellent time management and crisis management skills
- Employee Discount
- Medical, Dental and Vision Coverage
- 401k Match
- Kitchen stocked with snacks and drinks
- Weekly catered food, fun events, raffles and free FN swag
- Summer Fridays at HQ
- Company Sponsored Parties
- Team bonding events and programs to strengthen relationships with co-workers
Fashion Nova, Inc. is an equal opportunity employer committed to a diverse workplace environment.
#LI-AV1