Director of Growth Marketing

| Culver City
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Who We Are:

Reformation is a fast-growing company that proves fast fashion and sustainability can coexist. With both our HQ and our own factory based in Los Angeles, we combine stylish, vintage-inspired designs with sustainable practices. We release limited-edition collections every week on our website and in our 20 brick and mortar stores.

We are a future focused organization committed to the belief that the problems facing our planet and society can be solved through innovation, common sense and education. Being naked is the #1 most sustainable option. We're #2.

Director of Growth Marketing: 

Reformation is looking for a Director of Growth Marketing to join the Growth Marketing team. The team is focused on amplifying the organic success of Reformation, and this role will play a crucial part in helping the organization realize wins. The Director of Growth Marketing is responsible for developing and optimizing a digital-first strategy for customer and revenue growth through paid media. The day-to-day will vary, but the right candidate is analytical, strategic, and operational with a desire to see the tangible impact of his or her efforts.

What You’ll Do:

  • Lead performance marketing strategy through execution on paid social and paid search channels 
  • Create and own paid marketing budget with the guidance of senior leadership; optimize paid budgets based on weekly and monthly pacing
  • Analyze and iterate campaigns based on traffic, CPA and revenue goals to drive continued growth
  • Build customer insights through marketing channel data and site analytics to continuously find new ways to speak to a growing audience
  • Measure and evolve customer attribution to provide a holistic view of channels
  • Partner with cross-functional teams to drive thoughtful, on-brand creative 
  • Maintain and develop strong partner relationships with marketing platforms and agencies

What You’ll Need:

  • BA/BS degree required in business, statistics and/or economics 
  • 5+ years of relevant experience scaling paid media to drive revenue and customer growth at a DTC ecommerce company
  • Expertise in mentoring and managing a growing team
  • Strong analytical and quantitative expertise in marketing platforms, attribution, and site analytics
  • Skilled and interested in translating data into actionable insights, and high level of comfort with Microsoft Excel, Google Analytics, and Looker
  • Entrepreneurial, creative and scrappy mindset

Who You Are:

  • You are deeply analytical. You are known to execute, analyze, refine, and repeat.
  • You are relentlessly curious.
  • You love being hands-on and solving problems - you don’t see this as a task; it’s a passion.
  • You thrive in a fast-paced, results-oriented environment.
  • You own your work, take initiative, and have the ability to prioritize multiple projects.
  • You’re the type of team member who is willing to pick up slack and do the unglamorous tasks to help grow the company.

Benefits & Perks:

  • Health, vision, and dental insurance for eligible employees
  • Paid vacation, sick, holidays & volunteer time-off for eligible employees
  • Mission based company + casual and entrepreneurial work environment
  • Clothing discount, dog-friendly office, company events + parties and much more 
  • 401K with company match 

To Apply:

Please submit your resume and a short cover letter telling us about yourself and why you are a great fit for Reformation!

The Reformation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or protected veteran status

Some light reading - Forbes, Eco-Age, Fast Company

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Reformation's full profileFind similar jobs