Director of Events & Field Marketing at ServiceTitan
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ServiceTitan is looking for a Director of Events & Field Marketing. Reporting into the VP of Corporate Marketing, the Director of Events & Field Marketing will be responsible for designing and leading an events program that drives awareness, grows adoption, and builds brand affinity.
In this role, you’ll partner with leaders across the organization to determine how we leverage both sponsored and hosted events -- including our annual industry conference, Pantheon -- to support customer acquisition, customer experience, and brand recognition. With a strong understanding of our customer, our product, and the verticals we serve, you will test new programs and set clear goals and KPIs to measure success.
The ideal candidate has a gift for creating memorable experiences, a passion for data, and proven experience building and scaling high-performing teams.
**We will consider remote candidates**
What You'll Do:
Develop a cohesive, company-wide event strategy in partnership with brand, demand gen, customer experience, product and more to build a consistent customer experience through all event programming
Responsible for aligning event programs to company business objectives and marketing team quarterly goals; implement ways to track and measure effectiveness and ROI; work closely with marketing and sales operations to report quarterly the outcomes event programs have driven to date.
Own the strategy, budget and calendar for trade shows/sponsored events, field, virtual, and internal events; lead the team through cross-functional promotions, execution and post-event reporting and analysis; oversee the production and execution of all events directly managed or managed by team
Oversee Pantheon, ServiceTitan’s annual industry conference for more than 4,000 contractors to network and learn best practices for running and scaling a trade business
Design programs to create, expand, and accelerate sales opportunities, in close collaboration with demand gen and sales leadership
Manage ServiceTitan branded merchandise, for use both internally and externally, including gifting, branded giveaways and promotional items
Lead a high performing team of event and field marketing professionals responsible for executing the entire events life cycle
What You'll Bring:
A marketing leader with 8+ years of experience across events, field marketing, demand generation, account-based marketing, and partner marketing
Experience building and leading high-performing teams, preferably at a B2B SaaS organization, and managing a multi-million dollar events budget
Exceptional interpersonal and collaboration skills with an ability to communicate at all levels of an organization and hold a team accountable to high standards
Data-driven operator with a proven track record of developing and executing on event programs that drive revenue and advance core business objectives
High-level, strategic thinker who isn’t afraid to get in the trenches and get their hands dirty when needed
Strong familiarity with Salesforce, a marketing automation platform (preferably Marketo) and a strong understanding of the latest event marketing and management software
Incredibly detail-oriented; able to balance creativity with a project management mindset
Ability and willingness to travel domestically pending the state and return of in-person events
ServiceTitan is the world’s leading and fastest-growing software technology platform for the trades, a trillion-dollar global industry. We help small business entrepreneurs run and grow their businesses. For more information about ServiceTitan, visit www.ServiceTitan.com.Perks & Benefits
1. Work/Life Balance: flexible work schedule, flexible PTO
2. Family-Friendly Benefits: extended parental leave, pregnancy support, 20k in adoption reimbursement, Snoo Smart Sleeper, back-up childcare credits, legal benefit, discounted pet insurance
3. Enrichment: ongoing learning culture with access to Linkedin Learning and professional development workshops, diversity charter groups, orientation program, career pathing opportunities, mentorship programs
4. Health & Wellness: company-paid medical/vision/dental/life insurance/disability, employer HSA contribution, free One Medical membership, care coordination support, 401(k) with company match, stipend for home office equipment/supplies, gym discounts, monthly cell phone stipend
Equal Opportunity Employer
ServiceTitan does not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws. At ServiceTitan, our mission is to help our Titans and customers achieve the extraordinary. We are an equal opportunity employer and we celebrate the diversity that each Titan brings to the table. We believe that the convergence of fresh, unique perspectives and experiences from all walks of life is what makes our product and culture so great - and there's always room for more.Life at ServiceTitan www.themuse.com/profiles/servicetitan | www.builtinla.com/company/servicetitan