COMPANY OVERVIEW

Après is a digital-first beverage brand focused on providing protein-based replenishment to the modern wellness consumer. Based in California, Après is looking for future teammates that share our core values, love to work hard, and enjoy bumping some tunes while pushing through high-intensity intervals or tapping it back. Visit our website at drinkapres.com to learn more.

ROLE OVERVIEW

The Director of DTC Marketing will be responsible for the management of our webstore and all performance-driven marketing programs. Reporting directly to the Co-Founder and CEO, this role will work hand-in-hand to develop budgets, as well as identify revenue and KPI targets. This individual will need to be strategic, systematic, and relentless – she/he will be responsible for developing strategies and attribution models, reporting on weekly and monthly performance, and executing projects to improve overall channel performance against KPIs (e.g., CPA, AOV, LTV, etc.).

What: The Director of DTC Marketing will be responsible for the following –

• Achieving monthly DTC revenue and acquisition targets
• Developing monthly/quarterly strategy and deploying budgets for all performance-driven marketing programs
• Establishing and tracking channel-specific KPI targets and attribution
• Managing our webstore to optimize conversion and deliver a premium user experience
• Merchandising on-site product offerings (pack size, price, bundles) to optimize against KPIs
• Utilizing data to identify, size, and prioritize opportunities for improvement against KPIs
• Managing day-to-day workflow and special projects to improve KPIs
• Note: Scope of special projects to extend throughout entirety of marketing efforts, from positioning and acquisition through conversion and retention

Who: The ideal candidate is –

• An experienced (5+ years) marketer in e-commerce / consumer brands, preferably at a <20 person start-up
• Analytically-minded and dexterous with numbers and data, and ultimately able to translate data analysis to actionable business insights
• Brand-conscious and consumer empathetic – needs to “get” the brand and customer
• Effective with both written and verbal communications
• Ambitious, resourceful, and highly determined (ability and desire to knock down walls while executing projects)

BENEFITS & COMPENSATION

• Compensation includes both salary + equity considerations
• First marketing hire – tremendous upside to grow beyond role as business expands
• First-hand experience growing a new brand in health and wellness

PRE-APPLICATION QUESTIONS

• What trends do you see currently shaping the landscape in eCommerce/DTC?
• If you had to choose one eCommerce /DTC KPI to track, what would that be and why?
• It’s your first day on the job and you are allowed to focus on one objective for the first month – what is it?