We are seeking a B2B marketing expert to help fill our sales pipeline with highly targeted leads by developing & executing multi-touch marketing programs. This individual will be responsible for building cohesive marketing strategies including effective digital marketing campaigns, direct mail, email marketing, webinars, live events, & more.

You will develop & execute our go-to-market strategy for driving targeted leads in one or more of our verticals. You will collaborate with sales to define & identify our sweet spot leads & develop marketing programs to acquire them as customers. The position will report directly to the Chief Marketing Officer, & will also work closely with other members of the corporate marketing team & broader organization. You will have a pool of 15 shared resources.

This position is an immediate hiring need.

Pay: Salary + Bonuses

Experience:

Required:

• 1+ years proven track record of success in B2B with solid understanding of B2B demand generation principles; 3+ years overall digital marketing experience
• Analytical & metrics-driven, with a focus on maintaining positive ROI
• 1+ years of proven experience creating, executing, & optimizing effective lead acquisition campaigns
• Demonstrated success with multiple forms of demand generation, including paid search, direct mail, inbound marketing techniques, email marketing, SEO, & social media

Preferred:

• Experience with the following platforms:
  • Hubspot &/or Salesforce
  • MailChimp, Responsys, or similar email marketing platform
  • Google Analytics & AdWords
  • Hootsuite or other similar social media marketing platform

Attributes: team player, highly analytical, competitive, creative, organized

Skills:

• Strong analytics capability
• Strong project management
• Excellent written & verbal communication