Director of Consumer Marketing

| Greater LA Area
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About This Role

At Apeel Sciences, we look to nature to help the global food system improve quality, reduce waste, and ensure an abundant future for our planet. The Marketing team is responsible for establishing the Apeel brand on the national and global level. We are seeking a Director of Consumer Marketing who will be responsible for driving the go to market strategy and execution of integrated B2C thought leadership marketing campaigns, owned digital channels, experiential marketing, and influencer engagement initiatives. The Director will also work cross-functionally with Apeel’s Product and Strategy teams to leverage insights and develop high-impact marketing initiatives in the realms of food waste prevention, climate preservation, the future of food, and the power of plant-derived solutions. This is a dynamic role for a leader who understands the nuances of brand and team building.

What You’ll Do

  • Lead the brand marketing, community engagement, experiential marketing, and all owned, paid and earned digital media functions to establish and evangelize the Apeel brand on regional, national, and international stages.
  • Partner with our internal People & Culture team to ensure the brand and our values are brought to life internally and as part of our employer brand.
  • Develop original campaign concepts that will help generate thought-leadership, and creatively stoke consumer demand for Apeel’s food-waste-fighting fruits and vegetables worldwide.
  • Work cross-functionally with PR and the Apeel Design team to develop highly integrated experiential and guerilla campaigns to drive national headlines, social media engagement, and consumer/customer/influencer trust, demand, and loyalty.   
  • Oversee the integrated consumer marketing process for brand campaigns throughout the year – while partnering with other marketing disciplines across shopper marketing and sales enablement to ensure a cohesive brand story.
  • Leading the Integrated Agency function across partner agencies.
  • Manage the annual brand marketing budget and identify internal and external resources to make campaigns a reality.  
  • In partnership with the VP of Marketing and design team, refine Apeel’s brand strategy, positioning and visual systems to drive excellence and consistency across all internal/external online/offline touchpoints.
  • Work with our strategy lead to measure the impact of consumer marketing campaigns against multi-audience objectives and business goals.

What You Bring

  • 15+ years of experience in marketing and brand leadership for new technologies in either food technology, CPG, or purpose-driven industries (as in-house marketing leadership or at an agency).
  • Fluency in digital marketing and a proven track-record of leading global integrated marketing campaigns with measurable brand reputation, consumer, talent, and customer acquisition outcomes.
  • Extensive experience managing highly complex timelines, budgeting, and production management schedules
  • Genuine interest in building and mentoring members of your team and collaborating with colleague’s cross-functionally

Apeel believes that the scale of our impact is determined by the teams that work with us. As such, we seek to build high-performing teams of people from various experiences and backgrounds who can collectively push our company into new realms. We seek a diverse pool of applicants and consider all qualified candidates regardless of race, ancestry, color, gender identity or expression, sexual orientation, religion, national origin, citizenship, disability, Veteran status, marital status, or any other protected status. If you have a special need or disability that requires accommodation, please let us know.

Please note that Apeel Sciences does not accept unsolicited resumes from recruiters or employment agencies. In the event of a recruiter or agency submitting a resume or candidate without a signed agreement being in place, we explicitly reserve the right to pursue and hire such candidates without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of Apeel Sciences.

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Location

71 S. Los Carneros Rd. , Goleta, CA 93117

What are Apeel Sciences Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Apeel's team fitness initiatives include in-office yoga and meditation classes.
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary caretaker. Acme Co. also provides 8 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Twice per month Friday company gatherings
Parking
Pet Friendly
Acme Co.'s pet policy is dog friendly daily.
Relocation Assistance
Fitness Subsidies
Apeel provides a corporate gym membership for its employees, or a monthly wellness stipend to apply towards gym of choice.
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Annual individual budget for training, Onsite training courses, The ability to attend job related conferences and seminars.
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
We offer $1500 annually for continuing education.
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