Director, Campaign Planning & Strategy, UMG eCommerce

| Hollywood
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We are UMG, Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD:

Merchandise and commerce is becoming part of the fabric of music culture. For artists, it's a way to develop and further articulate their brand. For fans, it's another pathway to connecting with an artist and the culture they represent.

UMG is looking for a Director of Campaign Planning & Strategy to join our eCommerce group, sitting on a cross-functional team dedicated to supporting Capitol Music Group. This person will create compelling brand experiences on behalf of many of the biggest and most iconic artists in the world, leading eCommerce campaign and creative planning across Capitol's roster. They will work closely in partnership with creative stakeholders across the label, artist, and eCommerce teams to design campaigns that deliver amazing experiences for both the fans and our artists.

How you'll CREATE:

  • Lead creative strategy and campaign planning to drive artist and Capitol eCommerce goals.
  • Work collaboratively with label creative and other creative resources-artist team members, freelance designers, merchandise companies, etc.-to bring artist brand and campaign narratives to life across product, site experience, and marketing creative.
  • Develop rich storytelling through multi-faceted, multi-channel campaigns that include content strategy, social, CRM, media buys, influencers and broader campaigns.
  • Manage projects with the label and eCommerce creative teams to develop and produce lifestyle and marketing content in support of campaign strategy, product, and site experience.
  • Work with the insights and advanced analytics teams to leverage historic and audience data to inform campaign, creative, and merchandising strategy.
  • Develop seasonal brand calendars to guide store planning.
  • Communicate directly with the label and artist teams (where applicable) alongside cross-functional team members to sell through campaign and creative strategies + plans.
  • Act as campaign lead across Capitol product launches and accompanying activations, developing a strategic, well-communicated plan for fan messaging throughout the customer journey.
  • Work hand in hand with teammates across artist engagement, marketing & customer engagement, store management, operations & customer service to collectively deliver a great customer experience to our fans and Capitol's artists.

Bring your VIBE:

  • 5-7+ years experience managing creative and/or eCommerce campaigns from ideation to execution, preferably in music or fashion/retail.
  • Deep understanding of music fandom and the fan to artist connection.
  • Deep understanding of brand differentiation across artists and music genres, particularly within the Capitol roster.
  • Established track record of effectively communicating and selling through strategies and campaign plans.
  • Solid understanding of consumer behavior and digital marketing trends across social media, CRM, and media buying.
  • Deep understanding of eCommerce, specifically trends and best practices as they apply to the fan to artist relationship.
  • Natural collaborator. Must be willing to set ego aside in order to deliver for our customers (both fans and artists).
  • Creative approach to problem-solving.
  • Exceptional verbal and written abilities - communication skills are essential (both internally and externally).
  • Extremely organized and comfortable streamlining many moving parts. Comfortable juggling multiple high priority projects simultaneously.
  • High level of comfort presenting to groups both over the phone and in person.
  • Strong attention to detail; must be extremely detail-oriented.
  • Self-starter attitude capable of owning important responsibilities and seeing them through to completion with little oversight.
  • Ability to stay calm and collected under pressure, and to be accountable for meeting deadlines.
  • Flexible and able to adapt to changing client needs in a fast-paced environment.
  • Strong critical thinking skills and an ability to make informed decisions based on data.
  • Strong passion for the music industry.
  • Proficiency in Microsoft Office (particularly PowerPoint) and Mac OS.
  • Photoshop and InDesign experience is a plus.
  • Bachelor's degree in music business, fashion/retail, marketing, creative, or a related field.

Perks Playlist:

  • Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
  • Paid Time Off – Paid Holidays, "Gift Week", Summer Fridays
  • Student Loan Repayment Assistance
  • Employee Developmental Support
  • Annual Gym Reimbursement Package
  • Pet Insurance, plus much more!
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • AccessDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • SAP HANADatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • DrupalCMS
    • WordpressCMS
    • SalesforceCRM
    • Constant ContactEmail

Location

UMG IT is primarily based in Woodland Hills, a neighborhood bordering the Santa Monica mountains in the San Fernando Valley region of Los Angeles

An Insider's view of Universal Music Group

What’s the vibe like in the office?

Everyone is hard working but it’s still a pretty relaxed and friendly environment. If you need any help people are always ready to make time. Between the conference room with all over music related decorations, big lunch room with table-football and arcade games and a very casual dress code, the overall vibe is really chill.

Laurent Burte

Enterprise Portfolio Management Project Manager

How do you collaborate with other teams in the company?

Our team serves departments across the company by providing feedback and best practices on software asset management. We get to work with a lot of different teams which is really interesting.

Ashia Coleman

Junior Windows Systems and Application Administrator

What makes someone successful on your team?

Our team relies on the ability to have quick and meaningful communications, sharing of ideas in a constructive way and working closely as a whole team. You also need to be interested in always learning. Technology never stands still and neither does this team.

Todd Hancsicsak

Director, Rights & Repertoire Technology

What does your typical day look like?

There is no typical day at UMG, which is a good thing! I get an opportunity to work with numerous individuals within IT and the business on a variety of global projects. Having the opportunity to work with so many talented people globally and continuously learn and contribute to our business is very exciting.

Gauri Gohokar

Project Manager

What are Universal Music Group Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Game Room
Parking
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Diversity Program
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