FIGS is looking for an awesome and articulate Director of Brand Voice to join our growing team. You are a creative at heart and live for storytelling through copy and art. You will be a critical leader of the FIGS team driving the narrative across all marketing projects. We are looking for someone who can communicate and elevate the brand voice using your creative vision and copy prowess. You will be reporting to the CEO.

What you’ll do: 

• Contribute to the evolution and articulation of the brand voice and identity
• Ensure copy is aligned with the brand’s tone, voice, style, and personality within content deliverables
• Bring new content ideas and formats of storytelling to FIGS
• Be an internal content expert identify trends and opportunities for FIGS to innovate in new ways
• Write, edit, and oversee the creation of all brand copy, from email to large scale marketing campaigns. 
• Partner effectively with a cross-department team to ensure campaigns and projects are cohesive, elevated, and well-executed
• Partner with Marketing, Operations, and Creative to input into asset creation planning and plan for annual, quarterly, monthly, and weekly content deliverables (and marketing shoots)
• Effectively manage and mentor a team of copywriters, to ensure projects are delivered on time and reflect the brand voice
• Input into key success metrics and track the reach and effectiveness of our content to engage and inspire different target segments across all channels
• Compose ecommerce content, such as promotional emails, product copy, advertisements, FIGS’ blog, website content and banner ads 
• Remain current of emerging industry innovations and best practices in ecommerce creative; share updates with team members as necessary

Requirements: 

• 10+ years of copywriting experience in an agency, ecommerce or digital marketing industry
• Bachelor’s degree, preferably in Creative Writing, English or Journalism
• Strong project management and organization skills
• Strong conceptual skills with knowledge of how copy relates to art, design, graphics and typography

Other must haves: 

• Loves: Language, the FIGS product, and working on a team 
• Positive attitude and sense of humor
• Proven ability to successfully lead and manage a team
• Drive to succeed and get things done efficiently and effectively 
• Able to create high-quality, of-the-moment content
• Adaptable by nature and comfortable working under pressure
• Strong organizational and time-management skills; ability to adhere to deadlines
• Ability to take feedback with grace and professionalism, and always come back with something better

A little bit about us:

The $50 billion medical apparel industry is antiquated, highly fragmented and, until FIGS, was driven solely by low-cost providers offering a limited selection of poor quality products sold through third party distributors. FIGS is revolutionizing the medical apparel industry by creating the highest quality medical apparel in the world and by selling directly to medical professionals through our branded ecommerce site.

FIGS’ foundation is built on product quality, and we have a relentless focus on three key areas: fabric, fit and function. We developed our proprietary, performance-oriented fabric technology to meet the demands of the medical profession. FIGS’ Technical Collection fabric is wrinkle resistant, stain and liquid repellent, moisture-wicking, odor proof, lightweight, breathable and offers four-way stretch. Our designs are tailored, sophisticated and innovative, incorporating features such as yoga waistbands, smart storage (pockets, zippers, hidden pockets) and inspirational sayings inside each garment that appeal to modern healthcare professionals.

By offering a branded and customer-centric online shopping experience, we are changing how medical professionals buy their workwear. Through our website, social media, and participation in medical conferences and events, we have built a strong following within the medical community and a meaningful connection with our customers, which allows us to understand their needs and to ensure that FIGS is continuously improving and innovating.

FIGS’ Threads for Threads initiative is central to our mission. FIGS has donated scrubs to healthcare providers in need in over 35 countries.