Director of Brand Strategy

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About This Role

At Apeel Sciences, we look to nature to help the global food system improve quality, reduce waste, and ensure an abundant future for our planet. The marketing team is responsible for establishing the Apeel brand on the national and global level. We are seeking for an innovative and dynamic strategic marketer to lead our team on multiple projects around brand strategy, expression and campaigns.

As a marketer at Apeel, you believe that creativity can change the world. Creativity in problem solving has led Apeel to unlock some of nature’s most powerful answers to our planet’s pervasive problems.

To develop the Apeel brand and all of our future marketing initiatives, you are motivated by the opportunity to mobilize a new kind of consumerism that works with nature.

We are not alarmists or pessimistic, we are natural problem solvers. We are curious and conscious people who make informed decisions. We are high-tech yet heart felt. The status we seek is not the status quo.

Our team exists to create the conditions and concepts that accelerate adoption, affection and advocacy for Apeel around the world.

What You’ll Do

  • Manage and inspire the brand strategy team and create dynamic marketing initiatives for both B2C/B2B integrated campaigns
  • Lead all brand strategy and planning, and foster an environment of creating ideas, listening, and clearing barriers of communication
  • Build and manage cross-functional relationships to unify brand identity, awareness, messaging and storytelling. Set roadmap on brand projects, priorities and growth
  • Work alongside other teams in Marketing to push the creative expression of our brand to new levels of excellence
  • Create all short and long-term brand marketing metrics and oversee the effectiveness of strategy and creative initiatives
  • Analyze global, cultural, social, and market trends to inspire the brand and its mission-driven impact
  • Liaison with outside agencies and freelancers and manage their key projects internally, keeping an eye on brand vision and strategy
  • Lead in every sense, representing Apeel’s values, culture and mission; Attract similar best-in-breed brand marketing talent

What You Bring 

  • 10+ years of experience in marketing as a leader in brand strategy and planning within a food technology, CPG, purpose-driven industry or digital agency environment
  • A Bachelor’s degree in Business, Marketing, Communications or Design is preferred
  • Proven knowledge in brand strategy and expression, with hands-on experience in various channels of digital marketing
  • Phenomenal experience leading global brands with local nuances, cultural relevance and social impact
  • Solid project management skills with the ability to oversee the strategic direction of all marketing projects within brand
  • Champion the brand, inspire it, and influence all levels of the Apeel ecosystem
  • Effective written communication and presentation skills with the ability to contribute to editorial projects during the design process
  • Excellent creative and marketing leadership as well as a key team player

Apeel believes that the scale of our impact is determined by the teams that work with us. As such, we seek to build high-performing teams of people from various experiences and backgrounds who can collectively push our company into new realms. We seek a diverse pool of applicants and consider all qualified candidates regardless of race, ancestry, color, gender identity or expression, sexual orientation, religion, national origin, citizenship, disability, Veteran status, marital status, or any other protected status. If you have a special need or disability that requires accommodation, please let us know.

Please note that Apeel Sciences does not accept unsolicited resumes from recruiters or employment agencies. In the event of a recruiter or agency submitting a resume or candidate without a signed agreement being in place, we explicitly reserve the right to pursue and hire such candidates without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of Apeel Sciences. 

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Location

71 S. Los Carneros Rd. , Goleta, CA 93117

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