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Director of Brand Creative

| Orange County
Director of Brand Creative
Overview:
 
The Director of Brand Creative is responsible for the overall creative manifestation of the Weedmaps brand. The position will play a key role in the evolution and implementation of the creative strategy and work closely with the internal cross-functional teams (acquisition, product marketing, digital, social, field marketing, experiential/lifestyle, corporate communications, government relations, legal, sourcing, finance), as well as external partners (agencies, consultants, vendors) to ensure we build and execute marketing plans to fuel demand, build brand strength, and deepens the connection with the Weedmaps consumers. Candidate will bring thought leadership and passion to the thriving Weedmaps brand and must possess strong ability to motivate/enroll internal and external stakeholders to deliver measurable results.
 
Responsibilities:
Creative Vision, and Strategic Planning:
  • Develop brand creative strategy rooted in consumer insights, competitive landscape and market opportunities.
  • Set creative vision/tone and develop a comprehensive visual identification system that governs a cohesive look and feel while taking into consideration of nuances across all consumer touch points, including but not limited to print, OOH, broadcast, social media, web/mobile, retail/merchandising, experiential/lifestyle, product (icon, UX/UI), base marketing. 
  • Provide creative guidance and final approval of all creative assets.
Integrated Marketing Campaign:
  • Lead internal creative team & agency partners in the development of all marketing programs from a holistic 360 perspective across our strategic pillars.
  • Be the expert in knowing the elements and assets needed (mood board, comps, visual/audio reference, etc) to articulate and sell creative ideas to gain leadership approval and organizational support .
  • Partner with the Brand Strategy team, develop messaging doc and golden files for cross-functional and cross-geo execution.
Creative Innovations and Leadership:
  • Stay immersed with new industry opportunities and innovations and inspire team and cross-functional partners to embrace new solutions as it relates to new marketing opportunities and messaging.
  • Research and understand the changing elements within the design, lifestyle and tech industries. Develop projects relating to new ideas, practices, markets, or products.
  • Maintain keen awareness of emerging trends in tech, business, consumer behavior, product development, and marketing.
 
Qualifications:
  • 15+ years of creative leadership experience on client side with expert knowledge of creative competencies including branding/VID, art direction, copywriting, video/motion graphics, photography, broadcast, social, digital, web, UX/UI, retail/packaging.
  • 10+ years of advertising production experience, covering a broad range of work from Print to TV to OOH to Digital.
  • Experience managing multi-channel, multi-million dollar brands meeting high volume and timing expectation.
  • Understanding and appreciation of the authentic cannabis culture.
  • Analytical thinker who can understand consumer behavior and how they interact with marketing/products, and be passionate about maximizing profitability.
  • Plan holistically and forward-thinking, yet be nimble and address the needs to change. 
  • Exceptional communication, interpersonal, and leadership skills to work with and influence individuals at all levels of the organization.
  • Supervisory/management experience with ability to lead and mentor others in a highly collaborative environment.
 
Pluses:
  • Global or multicultural experience is a plus.
  • Strong track record of success managing partnerships such as agency relationships.
  • Experience activating brand partnership and harvesting branded content.
Our Benefits:
 
  • A collaborative and open-minded atmosphere that is excitingly fast-paced
  • Company-paid medical/dental/vision/life insurance
  • Fully stocked kitchens with healthy snack and drink options
  • Generous paid vacation and sick leave policy
  • Competitive maternity/paternity policy
  • 401k with competitive match
Who Are We Looking For?
 
Weedmaps is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We are looking for the smartest and most passionate people who want to join our team and develop the services, systems, and marketplaces that will serve the marijuana industry in the decades to come.
About Weedmaps:
 
Formed in 2008, Weedmaps is the largest technology company focused on servicing the legalized marijuana industry in the United States and internationally by providing listing services for dispensaries, delivery services, doctors and brands. Weedmaps has the most comprehensive directory with over 4x the listings of any other service and gives visitors the ability to review and discuss these services while building a sense of community through forums and social networking. The marijuana industry is growing exponentially and the legal and technological challenges it faces are immense. We see this as the perfect opportunity to create unique and innovative solutions that can transform the industry. In addition to developing technology solutions, Weedmaps is also firmly committed to advising on and supporting the legalization of marijuana and the medicines derived from it in a responsible manner.
So what are you waiting for? Join the Weedmaps family!
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