You are a data driven, hands-on, results oriented strategic account marketer who thrives on segmenting databases, thinking through tailored customer journeys, understanding what makes certain accounts tick, and driving sales-marketing collaboration. You’re comfortable and capable of thinking like an enterprise sales exec as well as a creative, tactical marketer. You can manage multiple projects, lead cross-functional work, roll-up your sleeves, and ensure deliverables, deadlines, milestones, and goals are met. Not only are you adept with standard marketing technology, you also have a keen sense of how to grab attention from a target audience.

In this role you will:

• Collaborate with sales to ensure optimization of pipeline coverage, engagement, and acceleration across territories.
• Drive prioritization planning and sales alignment through education and enablement for sales team on ABM activities
• Collaborate with Product Marketing and Content to zero-in on ICPs and personas to accelerate stakeholder consensus building within key accounts
• Represent ABM performance and plans in marketing and sales meetings and manage ABM performance (budget, spend, ROI, and other KPIs) according to plan
• Partner with marketing operations and sales development team on targeting and lead follow up prioritization and progression
• Improve waterfall metrics, including reach, conversion, velocity, value and return -- ultimately contributing to revenue growth
• Create and deliver integrated multitouch Account Based Marketing programs for strategic, enterprise accounts consisting of:
• Digital Targeting
• High Impact, targeted content
• Email Marketing, nurture and drip programs
• Direct Mail door openers and unblockers
• Digital, Virtual, and eventually Physical Events

We’re looking for:

• 7-10 yrs successful track record in owning and driving ABM programs for B2B technology companies
• Demonstrated history of working with senior sales teams to drive revenue from enterprise firms
• Strong combination of creative and critical thinking to design, implement, and optimize marketing campaigns for various personas and audiences
• Excellent proficiency in connecting data analytics to business objectives and program actions
• Ability and willingness to move fast, shifting from hands-on, ground-level execution to broad-view strategy and back again with ease
• A collaborator at heart with a bias for action

Perks and benefits:

• People – the best part of Zest
• Robust healthcare plans, matching 401K and unlimited vacation time
• Weekly company wide “all hands” meetings 
• Virtual weekly happy hours, sometimes casual and other times with a focus around topics like racial discrimination and LGBTQ+ history
• Employee care packages to make WFH more enjoyable

About Zest AI:

Zest AI has been perfecting AI for consumer lending decisions since 2009. Our Model Management System helps lenders make better decisions and better loans—increasing revenue, reducing risk, and automating compliance. Our mission is to make fair and transparent credit available to everyone and our software creates some of the most inclusive risk models in the industry. Using Zest-built machine learning software, financial institutions can dramatically expand credit access to deserving people with no added risk. Learn more at Zest.ai and connect with us on Twitter @Zest_AI or our Insights blog.

Zest is committed to diversity, equity, and inclusion and encourages professionals from underrepresented groups in technology and financial services to apply.

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