Digital Media Buyer
Genly is a growth platform that automates digital advertising campaigns offering companies scalable and ROI-measurable performance marketing solutions. Through intelligent automation, Genly has developed a predictable demand generation tool that empowers companies with control of their own growth.
We are looking for a talented Digital Media Buyer to lead and optimize our digital advertising campaigns across various digital media platforms while successfully hitting company and team goals.
Responsibilities
Set up and conduct daily management of advertising campaigns across various digital platforms, preferably with heavy experience on Google Display Network, Verizon, Taboola, and Facebook.
Responsible for implementing and managing various lead generation efforts through display, video, social, and native channels.
Executing digital media buys with a variety of KPIs including CPC, CPL, CPM and CTR.
Analytical ability to understand and derive insights from data.
Maximize online lead acquisition while maintaining allowed CPL/CPA.
Collaborate on strategic development, analysis and optimization of digital campaigns.
Understands technical set-up of campaign, leads, and third-party systems to provide input for enhancements.
Proactively intervenes or raises attention to any issues that arise within the department.
Keep abreast of industry trends and developments in digital marketing technologies.
Position qualifications:
2+ years of hands-on experience with digital media buying for CPL.
Experience in Digital Media strategies, planning and execution to meet awareness and lead generation objectives across all channels.
Experience in working with database audiences is a plus.
Meticulous attention to detail, highly organized, and good judgement.
Strong communication and follow up skills.
About Genly
Genly, located in the heart of Silicon Beach in downtown Santa Monica, is a profession-based advertising platform and creative agency with the mission of helping companies automate lead generation. With access to more than 2 million websites worldwide and the ability to serve diverse media such as video, social, display, native and mobile ads, Genly has a wide reach with highly targeted capabilities.
Our Core Values:
Integrity
Gratitude
Camaraderie
Ownership
Excellence
Growth-Oriented
Check us out:
https://www.instagram.com/genlyleads/