Digital Media Buyer

| Greater LA Area | Remote | Hybrid
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Who We Are:
Golden Hippo is an employee-owned, vertically-integrated, highly profitable direct-to-consumer marketer of health, beauty, and pet care brands that collectively generate $1 billion of revenue annually. Our employees are passionate about our mission to create best-in-class products across broadly appealing categories - to help people live their healthiest, happiest lives.
Our A-players are results-driven creative thinkers who like to move fast, get the job done, and have fun doing it. If you love to roll up your sleeves, take on exciting new challenges every day, and drive massive growth, we want to hear from you!
Why Golden Hippo:
Here at Golden Hippo, we work to develop best-in-class products, revolutionary marketing campaigns, and glowing customer experiences. We pride ourselves on our award-winning culture and incredibly diverse workforce. We intentionally strive to cultivate, create, and celebrate a rich, vibrant and inclusive culture of belonging where our employees feel respected and empowered. We also offer:

  • Award-winning culture... Winner of Comparably's Award for Best Company in Los Angeles 2021, Best Teams - Marketing 2021, Best Company - Leadership 2020, and more! Click here to view more.
  • Competitive salary & bonus opportunities
  • Flexible, remote work arrangements available for most positions
  • Highly valuable employee stock ownership plan (ESOP)
  • Employer-paid benefits (medical, dental, vision, life, parental leave, and more)
  • Generous matching 401K plan
  • UNLIMITED room for growth and results-based pay increases
  • Highly interactive, challenging work with a talented, diverse, passionate team
  • Ongoing learning and development opportunities such as manager and employee development classes, Tuition Assistance Program, book club, film club, webinars, mentorship program, Hippo Talks, and much more
  • Casual, "no dress code" atmosphere
  • In-office gym & fitness classes, fully-stocked kitchen, plus regular yoga, meditation breaks, happy hours, and events


The role:
Golden Hippo is currently looking for a Digital Media Buyer who will be responsible for managing Golden Hippo's ad campaigns on multiple ad platforms including but not limited to: Taboola, Outbrain, Facebook, Instagram, Google and Youtube. This role will be involved in the entire campaign cycle from start to finish, including creating ads, testing for performance, determining budgets, launching and overseeing campaigns.
What Your Day-to-Day Will Look Like:

  • Set-up, manage, execute and analyze paid media campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting strict ROI goals
  • Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization
  • Continuously ideate, implement and measure results of A/B testing for both creatives and landing pages to optimize for engagement/conversions.
  • Perform regular tracking and analysis on the performance of each advertising channel and campaign.
  • Maintain a top-level view of customer experience throughout the sales funnel (including SEO, customer support, branded site)
  • Review new content submissions (sales letter copy, video edits, etc.) and provide feedback if changes need to be made before testing
  • Stay apprised of industry standards, new media programs/opportunities and implement new strategies to reach targets.
  • Act as point person across all company departments for individual customer acquisition funnels.
  • Performs other duties as assigned.


The Best Candidates Will Have:

  • Bachelor's degree required
  • 1-2+ years digital marketing experience preferably within digital acquisition/ performance marketing (Direct-to-Consumer experience preferred)
  • Native advertising experience, using platforms such as Taboola and Outbrain preferred
  • Experience optimizing sales funnels via A/B testing
  • Proficiency in spreadsheets (Microsoft Excel and Google Docs)
  • Comfortable with basic image editing using Photoshop
  • Strong mathematical and analytical skills
  • Openness and ability to learn new concepts and systems quickly
  • High level of accuracy and attention to detail
  • Proficient at managing multiple projects and able to organize, prioritize and structure workload
  • Strong interpersonal, verbal and written skills
  • Self-motivated and a drive to succeed
  • Bilingual in Spanish is a plus


Equal Employment Opportunity
Golden Hippo strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, for applicants in Los Angeles, California, and consistent with applicable laws in other areas.
Hiring Practices
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Golden Hippo recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Golden Hippo may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • AWS (Amazon Web Services)Services
    • Google CloudServices
    • Google AnalyticsAnalytics
    • InVisionDesign
    • PhotoshopDesign
    • JIRAManagement
    • HootsuiteCMS
    • WordpressCMS
    • DocuSignCRM
    • MailChimpEmail
    • MaropostEmail
    • Google HangoutsCollaboration
    • SlackCollaboration

Location

Golden Hippo is located in Woodland Hills, one of Los Angeles' finest neighborhoods. We're nestled in-between a serene creek and shopping center.

An Insider's view of Golden Hippo

What’s the vibe like in the office?

It is professional yet lively and relaxed. The office is always buzzing with people exchanging ideas and discussing different ways to reach our goals. It’s fun to work in an environment that works hard, but plays hard too!

Tannum

Employer Brand & Employee Engagement Manager

How do you collaborate with other teams in the company?

We use a mix of Jira/Slack/Invision to help facilitate clear
communication between different departments. In addition to these applications, we thrive on face-to-face interactions which help everyone share ideas and feedback about different projects and we have tons of meeting spaces that help us be able to have focused and efficient conversations.

Anisha

Front End Developer

How has your career grown since starting at the company?

Unlike large corporations where individuals have very specific jobs that limit their duties and exposure to growth, Golden Hippo has allowed me to quickly gain a lot of valuable skills for my career growth. I have plenty of exposure to challenging assignments. I've also learned how to adapt and improvise as well as take on new duties.

Ahmad

Supply Chain Analyst

How do you make yourself accessible to the rest of the team?

It’s one thing to be accessible, it’s another thing to be sought out. That requires building a foundation of trust, and safety. I establish that by reaching out, being highly visible, authentic, compassionate, with invitations to be sought out. I am timely in my response, connect on a human level, follow-up, and am thus viewed as truly accessible.

Kevin

Chief HR Officer

What does career growth look like on your team?

One of the things that I love most about working at Golden Hippo is that I'm surrounded with people that genuinely care about my growth and development, both professionally and personally. My manager is always looking for ways to help me improve my skills, advance my career, and seek greater opportunities within the company...

Austin

Video Editor

What are Golden Hippo Perks + Benefits

Golden Hippo Benefits Overview

At Golden Hippo our benefits extend far beyond providing coverage for basic health services. Whether it's downloading the medical plan app, or having the ability to quickly connect to life balance resources, our benefit plans contribute to sustaining a well-rounded life.

Culture
Volunteer in local community
Various teams at Golden Hippo volunteer various local charities, as well as participate in food drives for the local food bank.
Partners with nonprofits
Golden Hippo support various global charities through many of our brands, including Smile Train, Charity:Water, Vitamin Angels, and more!
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Hiring managers train in how to be aware of unconscious bias during interview and hiring training.
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Company pays 100% of the employee's premium
Vision insurance
Company pays 100% of the employee's premium
Health insurance
Company pays 100% of the employee's premium
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Monthly KPI bonus based on company performance
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program

Additional Perks + Benefits

We offer a lot of unique company perks! Some of these include free Crossfit classes, a fully-stocked kitchen, catered birthday lunches, free yoga and meditation classes throughout the day, and a dog-friendly office!

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