Digital Marketing Specialist at PatientPop
PatientPop is the leader in practice growth with the only all-in-one solution that empowers healthcare providers to improve every digital touchpoint of the patient journey. As experts in the healthcare technology space, PatientPop makes it easy for providers to promote their practices online, attract patients, and retain them for life.
We've grown from a small, scrappy team to a workforce of 500+ driven individuals who are committed to scaling smarter. As we move into our next phase of growth, we're looking for passionate and dedicated people to focus on innovative solutions while ensuring that we maintain a superb customer experience. That, in part, means finding highly qualified candidates who want to invest their energy to align with our company's long-term goals.
Are you ready to really dig into a new role? We're looking for you.
Why you’re important to us:
The role of a Digital Marketing Specialist is crucial to the success of PatientPop’s Services department. As the “face” of Services, you are the go-to digital marketing expert for our CSM team and our customers. Success in this role will contribute to the seamless onboarding of our customers, high customer satisfaction scores, effective marketing campaign management, a reduction in service churn, and words of praise from the many team members you work cross-functionally with.How you will contribute:
The role of Digital Marketing Specialist is the face of the Services department and the go-to expert for our digital marketing services at PatientPop. As such, you will assist our Customer Success Managers (CSMs) to help close sales opportunities, onboard and launch services, provide ongoing exceptional customer service, handle inbound customer requests and feedback and develop digital marketing strategies and operations at scale across various channels such as social media, blogs, and Google advertising for our customers.
You will learn all about the digital marketing solutions that PatientPop has to offer so you can become a master at recommending and project managing our digital marketing solutions to private practices. You will work cross-functionally with our Customer Success team to effectively manage over 300 accounts, help build customer relationships, and assist cross-selling add-on services based on the customer’s needs. Finally, you will manage accounts and projects with the delivery team to ensure that all of your customer requests are handled effectively and in a timely manner.
Once the marketing strategy is set with the customer and the CSM, you will project manage the execution of campaigns with the delivery teams to ensure the effective execution of campaigns for our customers. On an ongoing basis, you will be responsible for relaying performance trends and optimization tactics to the delivery team as well as the CSMs and customers.
Lastly, the Digital Marketing Specialist will be relied upon heavily to analyze and communicate performance results throughout the lifetime of the customer as you continuously work with the CSM to optimize the marketing strategy to drive results.You will stand out with:
- Extensive customer service experience
- Excellent attention to detail
- Great communication skills both internally and externally
- Ability to multitask and project manage a large volume of clients and projects
- Strong cross-departmental skills
- Understanding of digital marketing and the in-depth benefits of our blog, advertising, and social media services
- Team player mindset
- Comfortable with selling/upsells
- Proven ability to drive results under pressure and in the face of ambiguity, both with customers and internal teams
- A true customer advocate who knows what it means to go above and beyond for the customer
- Creative, problem solver who probes to understand the why behind the what
- Empathetic, flexible, and adaptable
- Technical Skills: Blog, social media, SEO, and/or PPC account management experience is a plus
PatientPop has one simple mission: help healthcare practices thrive. Our solution is the leading all-in-one practice growth platform that's HIPAA-compliant and helps providers promote their practice online, attract patients, and retain them for life. Learn more at patientpop.com
We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.