EZ Texting is looking for a motivated, results-driven Digital Marketing Specialist to support digital marketing initiatives and drive revenue through successful execution of marketing strategies and activities that support lead generation. The ideal candidate thrives in a data-driven environment and has a bias towards action, with outstanding organizational and communication skills and precise attention to detail. This position is critical to EZ Texting’s success, and is perfect for someone who wants to work hard while being part of a dynamic, startup-like culture.

Responsibilities:

• Execute end-to-end multichannel marketing campaigns and webinars to create marketing qualified leads, to drive sales opportunities and ultimately revenue.

• Increase customer engagement across multiple channels

• Assist with the management of all digital marketing campaigns including display, content syndication, and review sites

• Assist with the ideation and execution of A/B testing and conversion path optimizations to improve funnel conversion rates

• Partner with content and creative services to craft compelling messaging and build effective content marketing and content syndication campaigns that increase awareness, generate leads and drive conversion

• Maintain alignment with integrated marketing calendar to ensure campaigns are consistent with department and business objectives

• Work cross-departmentally to ensure effective audience targeting, successful campaign launch and optimization, and accurate measurement of campaign performance

• Create and maintain regular reporting on overall channel performance and individual campaign analytics

• Research and make recommendations on new channels to drive leads across our core verticals

Qualifications:

• 1 - 3 years of marketing experience

• BA/BS preferred

• B2B marketing experience a plus (fast-paced, startup tech environment)

• Highly organized with excellent communication skills, both written and verbal

• Strong individual contributor and self-starter

• Highly collaborative

• Proven ability to manage and optimize marketing campaigns

• Experience with Google AdWords, Google Tag Manager and Google Analytics
• Experience with marketing automation tools (HubSpot) is a plus
• Understanding of direct marketing KPIs