Digital Marketing Specialist
At PatientPop, we believe healthcare providers should focus their attention on delivering quality care to patients. That's why we take a holistic approach to improving every digital touchpoint along the patient journey with the leading all-in-one practice growth solution.
We've helped thousands of providers since our founding in 2014. Along the way, we cultivated an incredible work environment — one of the best, according to Great Place to Work.
Our dedicated team brings a blend of experiences that drives innovation and customer success. Our culture of continuous innovation allows employees to thrive personally and professionally. And our bustling (dog-friendly!) offices are in an enviable location: just two blocks from the beach and around the corner from 3rd Street Promenade.
Now, we want you to be a part of it all.
How you will contribute:
The role of Digital Marketing Specialist is the face of the Professional Services department and the go-to expert of our digital marketing services at PatientPop. As such, you will assist our Customer Success Managers (CSMs) to help close sales opportunities, onboard services, provide ongoing exceptional customer service, and develop a comprehensive digital marketing strategy across various channels such as social media, blogs, and Google advertising for our customers.
Once the marketing strategy is set with the customer and the CSM, you will project manage the execution of campaigns with the delivery teams to ensure the effective execution of campaigns for our customers. On an ongoing basis, you will be responsible for relaying performance trends and optimization tactics to the delivery team as well as the CSMs and customers.
Lastly, the Digital Marketing Specialist will be relied upon heavily to communicate performance results throughout the lifetime of the customer as you continuously work with the CSM to optimize the marketing strategy to drive results.
Skills you’ll bring:
- Extensive customer service experience
- Excellent attention to detail
- Great communication skills both internally and externally
- Ability to multitask and project manage a large volume of clients and projects
- Strong cross-departmental skills
- Understanding of digital marketing, especially SEO, and the in-depth benefits of our blog, advertising, and social media services
- Team player
- Comfortable with selling/upsells
- Proven ability to drive results under pressure and in the face of ambiguity, both with customers and internal teams
- A true customer advocate who knows what it means to go above and beyond for the customer
- Creative, problem solver who probes to understand the why behind the what
- Empathetic, flexible, and adaptable
Why you're important to us
The role of a Digital Marketing Specialist is crucial to the success of PatientPop’s Professional Services department. As the “face” of Professional Services, you are the go-to digital marketing expert for our CSM team and our customers. Success in this role will contribute to high customer satisfaction scores & NPS, exceeding sales goals, effective marketing campaign management, and words of praise from the many team members you work cross-functionally with.
In your first 90 days you will:
You will learn all about the digital marketing solutions that PatientPop has to offer so you can become a master at recommending and project managing our digital marketing solutions to private practices. You will work cross-functionally with our Customer Success team to effectively manage over 200 accounts, help build customer relationships, and assist cross-selling add-on services based on the customer’s needs. Finally, you will manage accounts and projects with the delivery team to ensure that all of your customer requests are handled effectively and in a timely manner.
PatientPop has one simple mission: help healthcare practices thrive. Our solution is the leading all-in-one practice growth platform that's HIPAA-compliant and helps providers promote their practice online, attract patients, and retain them for life. Learn more at patientpop.com
We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.