Digital Marketing Manager at Gimbal

| Greater LA Area
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About the Company.

Gimbal is a marketing and advertising platform powered by physical-world data. Using our own hardware and software, Gimbal enables brands, media agencies, and marketers to deliver relevant messages in order to improve marketing communications and measure the effectiveness of their campaigns. Powered by its always-on location SDK, micro-location BLE beacons, and a complete mobile advertising stack, Gimbal’s suite of tools generates hyper-accurate location data that allows brands to target consumers more effectively and attribute their spend via actions in the physical world.

Gimbal is the most comprehensive location-based software and hardware provider in the country, led by a team of experienced serial entrepreneurs and media industry veterans. We’re headquartered in Los Angeles with satellite offices in New York City, San Diego, San Francisco, Chicago, and Columbus.

About the Job.

The Digital Marketing Manager is responsible for lead generation across all of Gimbal’s digital and offline efforts. In this role, you will build and optimize campaigns to increase the awareness of Gimbal’s brand, generate marketing and sales-qualified leads, and convert prospects with an eye towards optimizing budgets for the top-performing channels.

What you’ll be doing:

  • Developing, executing, and optimizing the full cycle of all Gimbal paid and owned digital marketing initiatives (Search, Social, Display, and Email)

  • Leading all campaign strategies including trafficking, QA, pacing, and delivery 

  • Working with Marketing team to create and refine effective ad, landing page, marketing automation, and sales copy

  • Reporting and tracking campaign effectiveness via KPIs, sharing regular updates and insights to the Director of Marketing and leadership team

  • Managing campaign budgets and shifting spend across channels to increase ROI

  • Building targeted audiences from a variety of data sources (Salesforce, web visitors, event lists, etc.) to deliver relevant content across channels

  • Collaborating cross-functionally with other internal teams (Sales Operations, Ad Operations) as Gimbal’s paid marketing expert

Who you are:

  • A relentless tinkerer — you believe good is the enemy of great. You are always testing hypotheses, building funnels, and tracking the results in search for the perfect formula.

  • An analytical artist — you can work a spreadsheet with the best of them and identify insights that lead to better results

  • A self-starter — you thrive working in a small, fast-paced team with lots of autonomy

  • A systems thinker — you’re known for creating beauty out of chaos and can visualize (and build) each component of your conversion engine

What you have:

  • 3+ years experience building paid/owned marketing campaigns on platforms such as Google AdWords, LinkedIn Campaign Manager, and Facebook Ads Manager, preferably at a B2B sales organization

  • 1+ years experience using Pardot (Salesforce) to build and launch email marketing campaigns

  • Experience setting up landing pages, launching A/B tests, and optimizing towards conversion on a variety of metrics

  • Advanced experience using Google Analytics and Excel for performance analysis

  • Experience running successful branding and Account-Based Marketing campaigns

  • Proficiency in LTV/CAC modeling and segmenting

  • Bachelor's in Advertising, Marketing, Math, Econ, or related field

Benefits & Perks.

It’s no secret that we work hard, but we also strive to create an office environment where the lines between work and play are blurred. This means we offer these great perks to help keep our team healthy, productive, and happy.

  • 100% company-paid health, dental, and vision coverage for you and your dependents, as well as life insurance and disability coverage

  • Unlimited paid time off - we trust your discretion

  • Opportunities for profit sharing, bonuses, and ownership

  • 401(k) plan plus company match 

  • Cell phone reimbursement and subsidized gym membership

  • Annual professional development stipend 

  • Fully stocked kitchen - snacks, drinks, and catered lunch on Wednesdays

  • Dog-friendly office

We are committed to an inclusive and diverse work environment. Gimbal is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • KotlinLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • Objective-CLanguages
    • Ruby on RailsFrameworks
    • KubernetesFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM

Location

Our HQ is located at Brunswig Square, in the heart of Little Tokyo and two blocks west of the Arts District, close to the metro and many LA eats!

An Insider's view of Gimbal

What kinds of technical challenges do you and your team face?

We face uncommon technical challenges that call for smart, hard-earned solutions. The marriage between location and advertising causes challenges that stem from sheer scale. Our systems generate a massive amount of daily events, which we ingest, enrich, and make extremely useful. While demanding, these challenges sharpen our engineering team daily.

Matt

Engineer

What are some things you learned at the company?

Your voice matters, do more with less, and hard work truly pays off. Gimbal fosters an environment that challenges you to think differently and also speak up if you have ideas. Your role doesn't necessarily define you and if you can bring something new to the table, everyone is open to listening and learning from it.

Liz

Director of Marketing

How do you make yourself accessible to the rest of the team?

Aside from an open-door policy, I make an effort to spend time with teams across the organization to understand what's happening in their world. Enabling the flow of information from team to team allows everyone across the organization to connect dots and make better informed decisions.

Matt

COO / CMO

How does the company support your career growth?

I find that the ability to seek and share knowledge is a standard practice at Gimbal. This allows natural growth within the company as well as within each employee's specific role. Senior leaders are not only willing to let others contribute to larger scale projects, but actually encourage it and promote it.

Shannon

Client Strategist

What are Gimbal Perks + Benefits

Gimbal Benefits Overview

It’s no secret that we work hard, but we also strive to create an office environment where the lines between work and play are blurred. This means we offer these great perks to help keep our team healthy, productive, and happy.

Culture
Volunteer in Local Community
Partners with Nonprofits
Friends Outside of Work
Eat Lunch Together
Intracompany Committees
Daily Stand-up
Open Door Policy
Team-Based Strategic Planning
Open Office Floor Plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
100% company-paid for you and your dependents.
Vision Benefits
100% company-paid for you and your dependents.
Health Insurance Benefits
100% company-paid for you and your dependents.
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-Work Program Post Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Gimbal hosts quarterly company outings.
Game Room
Stocked Kitchen
We have a fully stocked kitchen with snacks, drinks, and even dog treats.
Some Meals Provided
Employees get free catered lunch on Wednesdays.
Happy Hours
Happy hours are hosted on occasion, both inside and outside of the office.
Parking
We provide employees with free onsite garage parking.
Pet Friendly
Gimbal is a dog-friendly office!
Relocation Assistance
Fitness Subsidies
We subsidize all employee gym memberships monthly.
Professional Development Benefits
Job Training & Conferences
Promote from Within
Continuing Education Stipend
Online Course Subscriptions Available
Paid Industry Certifications
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