Digital Marketing Manager
Ring's mission is to reduce crime in neighborhoods and empower consumers by creating a Ring of Security around homes and communities with its suite of smart home security products: Ring Video Doorbell, Ring Video Doorbell Pro, Ring Stick Up Cam and the new Ring Floodlight Cam. With these security devices, Ring has created the neighborhood watch for the digital age and continues to keep homes around the world safe. For more information, visit www.ring.com. With Ring, you're always home.
Ring (www.ring.com) is looking for a Digital Marketing Manager to evolve our paid and earned search channels.
What You'll Do
- Drive multi-channel user acquisition through organic and paid media
- Develop, deploy, analyze and disseminate comprehensive campaigns for paid search, display and other exploratory channels
- Define and optimize conversions KPIs through structured tests and analysis
- Coordinate with creative and content teams to drive channel growth and to ensure campaigns are in alignment with brand positioning and long-term goals
- Stay current with search, mobile, display and overall digital marketing best practices
- Foster storytelling to create a dynamic, engaging and authentic brand experience that successfully: reflects the spirit of our mission
- Inspire, collaborate and propel external partners (Creative, Digital Agency, PR)
- Measure and report performance of digital marketing campaigns, and assess against goals
- With the help of our marketing analytics team, optimize end-to-end customer experience
What You Are
- 2-4 years of experience in digital marketing
- 2+ years of deep, hands-on Google Ads campaign management experience, and a strong perspective of what works for the channel
- Ability to quickly learn new technology platforms
- Experience with working with large data sets and complex analyses
- Advanced Excel and analytical skills required (a pivot table MASTER)
- Self-starter, ambitious, creative, and a team player
- Startup or political campaign experience a plus!
About Ring Ring's mission is to reduce crime in neighborhoods and empower consumers by creating a Ring of Security around homes and communities with its suite of smart home security products: Ring Video Doorbell, Ring Video Doorbell Pro, Ring Stick Up Cam, Ring Floodlight Cam, and the new Alarm Security systems. With these security devices, Ring has created the neighborhood watch for the digital age and continues to keep homes around the world safe. For more information, visit www.ring.com. With Ring, you're always home. Ring LLC is proud to be an equal opportunity employer - Minority / Women / Disability / Veteran / Gender Identity / Sexual Orientation