Job Title: Digital Marketing Director

Reports To: CEO         

Classification: Full-Time

Supervisory responsibility: Agencies + Junior Marketing Associates                                                        

Compensation: Base is commensurate with experience // Benefits // Performance based bonus // Opportunity for equity

JOB DESCRIPTION: Digital Marketing Manager

The Digital Marketing Director will lead all online marketing strategies at our fast-paced, growing coffee start-up.  The Digital Marketing Director will oversee the strategy and implementation of all Online Marketing for Copper Cow Coffee -- including our ecommerce site, Amazon, paid social (Facebook, Instagram, Google Ads) as well as email, SEO, influencer, and display advertising channels  -- with a key metrics of  driving traffic AND conversion.

Please note, this is not a web design or development position, though an understanding of those disciplines is needed.  Consultants and additional staff will be hired as needed to support activities as needed (i.e. retention/churn specialists, web developers, graphic designers, etc.)

Specific responsibilities include:

• Management of website and continuously optimizing for site traffic, conversion, and reviews
• Management and of consultants for optimization of Amazon advertising platforms (keywords, sponsored placement, prime deal of the day)
• Developing email strategies, cadence, and programs to increase email subscribers and customer lifetime value (CLV) of current customers
• Managing external digital agencies, driving project priorities for all web properties/consumer communication.
• Lead evaluation and implementation of third-party tools and features as needed on ecommerce site
• Measuring and reporting across digital marketing platforms and campaigns

Qualifications

• BS/MS in marketing and/or related field
• 4-7 years at ecommerce based start-up with focus in digital marketing
• Proven working experience in digital marketing as (strategy + execution)
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience with A/B and multivariate experiment
• Strong analytical skills and data-driven thinking
• Experience in optimizing landing pages and user funnels
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience with a CPG company is a plus