Los Angeles, CA (or Remote, U.S.-based only)

Appetize is the leading Enterprise Cloud Point of Sale (POS) and management platform for food service and retail. We're trusted by many of the world’s leading businesses, including sports and entertainment venues, theme parks and attractions, restaurants, retailers, education campuses, and more. Based in Silicon Beach, CA, we have over 300 employees dedicated to developing cutting-edge technology that’s replacing outdated legacy systems and helping enterprises better their guest experience, future-proof operations, and driving financial performance.

If you’re looking for a company that values creativity, integrity, an entrepreneurial spirit and a desire to keep learning, we’d love to hear from you!

About the role:

We’re looking for a Demand Generation Manager to join our highly collaborative marketing team. Reporting to the VP of Marketing, you will own integrated marketing campaigns, focusing on cross-channel campaign strategy and end-to-end execution to deliver high-quality leads across our target verticals. We’re looking to expand our campaigns via Paid Search (SEM), Paid Social (LI/TW/IG) and programmatic ad buying, and are always looking for new channels.

In this role you will:

• Manage paid search and paid social campaigns (and potentially other paid channels) to reach the desired audience and optimize lead generation.
• Analyze conversion data, customer insights and behaviors to identify unique audience segments to drive custom targeting and messaging tactics within paid channels.
• Develop KPIS to monitor performance of demand generation efforts; including campaign results (open rates, click-throughs, page visits, SEO/SEM), funnel activity (conversion rates from MQLs to SQL to opportunities to won deals), and cost analysis (cost per lead, ROI).
• Expand our lead nurturing programs (email marketing) via Hubspot to accelerate prospect movement through the demand generation funnel. Optimize deliverability, open rates, and conversion rates.
• Collaborate with design and content on testing new assets, creatives, landing pages and CTAs.
• Develop and manage our digital events marketing (sponsored and hosted webinars) to drive registrations.
• Measure, track, and document all results and develop testing strategies for scaling budget as efficiently as possible.
• Create performance reports and present learnings across the company.
  

Requirements

• 3+ years of professional experience with paid search campaigns (Google Ads), and paid media campaigns across various platforms including paid social, programmatic ad buys, and retargeting.
• Experience working with audience segmentation, personalization, and/or conversion optimization.
• Strong understanding of marketing analytics platforms and marketing technology (Hubspot preferred)

• Strong proficiency with key campaign management tools and platforms (Google Adwords, LinkedIn Campaign Manager, etc.).
• Experience optimizing landing pages.

• Strong Excel and PowerPoint/Google Slides skills.
• Experience collaborating across teams including sales, product managers, content marketing and design.

• A healthy data obsession. You will need to analyze current performance, observe historical trends and identify new opportunities within the data to optimize and scale campaigns.
• Experience working with creative/design/content teams to develop new messaging and creative concepts, iterate on high performing ads, as well as develop new testing frameworks and present learnings.
• Some knowledge of SEO and optimizing for organic search would be a bonus.

Benefits

At Appetize our employees are at the core of everything we do. As the company continues to grow, our team is dedicated to attracting and retaining top talent who are smart, mission-driven, and share a common goal of continuous innovation. We believe that the success of our product depends on the success of our team. From fully covered medical benefits, unlimited vacation policy, paid volunteer time off, fitness subsidies, social events, paid maternity & paternity leave and so much more, we’re dedicated to making this the best place to work! Learn more about us at www.appetize.com

#BI-Remote #DemandGen #MarketingJobs #GrowthMarketing #SEO #SEM #PaidSocial