CRM Marketing Manager
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- Work with data scientist and BI analyst to create single customer view, including identify management and ID synchronization of customers. Manage customer profile and segmentation, craft complex customer analyses that uncover actionable insights to drive positive business outcomes
- Develop customer KPIs and measurement frameworks to build a comprehensive customer goal set, based off which customer strategies will be derived from. Create customer report to consistently monitor customer performance
- Create, test, measure and report customer engagement programs for better customer performance, such as up-sell/ cross-sell modules, life cycle marketing, segment based targeting, personalized experience, life time value enhancement and etc.
- Work with all marketing channel owners, product merchandisers, category marketers, creative designer and copywriters to plan, schedule and execute customer-driven campaigns on day to day basis across channels and categories with relevant offer and content based on the value proposition for targeted customer segment
- Work with internal tech teams or external 3rd party solution providers and leverage marketing automation and tagging/real-time experience management technology to guide personalization implementation and dynamic customer targeting features
- Based on different targetability and working mechanism in major digital marketing channels to activate different customer targeting plans that's feasible and suitable for each channel, such as email marketing, onsite dynamic targeting, SEM, social media marketing and external retargeting.
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