Conversion Rate Optimization Strategist at ServiceTitan Inc.

| Greater LA Area
!Sorry, this job was removed at 12:34 p.m. (PST) on Monday, February 3, 2020
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ServiceTitan​ ​is​ ​a​ ​product​ ​built​ ​by​ ​the​ ​intellect,​ ​passion​ ​and​ ​vision​ ​of​ ​hundreds​ ​of​ ​people.​ ​We wake​ ​up​ ​every​ ​day​ ​driven​ ​to​ ​offer​ ​the​ ​finest​ ​SaaS​ ​tools​ ​to​ ​hard-working,​ ​home​ ​service professionals​ ​who​ ​have​ ​been​ ​completely​ ​underserved​ ​by​ ​technology.​ ​To​ ​be​ ​a​ ​marketer​ ​at ServiceTitan​ ​is​ ​to​ ​carry​ ​that​ ​fire​ ​into​ ​the​ ​world.​ ​We​ ​are​ ​passionate​ ​about​ ​content​ ​and​ ​driven​ ​by data.​ ​We​ ​mine​ ​collective​ ​experience​ ​and​ ​stoke​ ​unyielding​ ​curiosity​ ​to​ ​uncover​ ​the​ ​channels​ ​and creative​ ​that​ ​will​ ​deliver​ ​ServiceTitan’s​ ​life-changing​ ​power​ ​to​ ​every​ ​potential​ ​customer.

As our Conversion Rate Optimization (CRO) Strategist, you will: 

  • Increase session to lead conversion rate 
  • Build and monitor daily, weekly, monthly, and quarterly marketing dashboards 
  • Dive deep into KPI trends and proactively surface insights, opportunities and risks
  • Be the company expert on all things data capture and conversion rate optimization (CRO)
  • Ensure 99% accuracy in web analytics, media tags, segment.io and other digital analytics tools.
  • Develop, manage, and implement a website optimization roadmap [think mobile-first], including idea management, testing, optimization, reporting, validating, and forecasting.
  • Audit and analyze funnel metrics to identify drop-off and address key areas for growth in conversion rates.
  • Implement and work with designers to see through setup and tracking of various tests.
  • Work with Digital Marketing, Demand Generation, Product Marketing, Design, and Sales to support a Customer Journey experience on the site – from target segments, content, and pain points.
  • Effectively capture and direct the user's attention to the appropriate Customer Journey as well as the 'next best action' that we want them to take.
  • Engage visitors as they progress through their discovery and learning process to encourages site exploration, interaction and additional visits.
  • Website Testing / Analytics / Tracking
  • Serve as a subject matter expert on the design of experiments including test structure, sequencing, the definition of primary and secondary success metrics, and experiment duration calculations.
  • Use a data-driven approach to identify areas of improvement based on current visitor behavior, performance metrics, and qualitative and quantitative customer data.
  • Launch, and optimize global A/B and multivariate tests on various landing pages and websites to drive increased user engagement and conversion rate.
  • Measure overall website performance KPIs, analyze key health metrics, communicate trends, share insights and make recommendations to the marketing team.

Skills/Technologies:

  • Proven track record of increasing conversion rates
  • Intense attention to detail
  • Expert knowledge of web and business analytics tools and reporting (ex. Google Analytics, HotJar, segment)
  • Expert knowledge of A/B testing tools (e.g. Google Optimize, Optimizely, VWO)
  • Solid knowledge of SQL a plus
  • Experience with Business Intelligence (e.g. DOMO, tableau)

To be successful in this role, you'll need: 

  • Bachelor's degree required, preferably in statistics, finance, mathematics, Digital/Marketing Analytics, or in a quantitative discipline
  • 2-4 years of experience running web projects, with a demonstrated track record of driving engagement and conversion rate optimization, in B2B campaigns
  • Fluent in A/B testing methodologies and have had success in driving significant growth through testing, behavioral analytics, and website targeting
  • Strong understanding of the most recent trends around consumer and enterprise web usage
  • Basic working knowledge of HTML/CSS/JavaScript and web UX & UI best practices a plus
  • Excellent communication, project management, and interpersonal skills
  • Ability to work in an entrepreneurial atmosphere; must excel under pressure and with minimal supervision. Candidate must have a high degree of initiative and work with a keen sense of urgency

Why ServiceTitan?

1. Work/Life Balance: flexible work schedule, flexible PTO, parental leave 
2. Health & Wellness: company-paid medical/visual/dental insurance, 401(k) retirement plan with company match, lunch provided everyday, fully-stocked kitchens, weekly meditation, wellness rooms, discount on Classpass
3. Enrichment: professional development workshops, diversity charter groups, an orientation program, career pathing opportunities

Equal Opportunity Employer

ServiceTitan does not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws. At ServiceTitan, our mission is to help our Titans and customers achieve the extraordinary. We are an equal opportunity employer and we celebrate the diversity that each Titan brings to the table. We believe that the convergence of fresh, unique perspectives and experiences from all walks of life is what makes our product and culture so great - and there's always room for more.

Life at ServiceTitan 

http://instagram.com/lifeatservicetitan | https://www.themuse.com/profiles/servicetitan | https://www.builtinla.com/company/servicetitan-inc

About ServiceTitan

ServiceTitan is a mobile, cloud-based software platform that helps home services companies streamline operations, improve customer service, and grow their business. ServiceTitan's end-to-end solution for the multi-billion dollar residential home services industry includes CRM, intelligent dispatch, custom reporting, marketing automation, mobile solution for field techs, and accounting integration with Intacct and QuickBooks. ServiceTitan brings a fully operational modern SaaS infrastructure to an industry traditionally underserved by software. ServiceTitan is the preferred software for hundreds of the world's most successful plumbing, HVAC, and electrical companies. For more information about ServiceTitan, visit www.ServiceTitan.com.

Forbes Top 100 Software Companies, 2019
Inc 5000 Most Successful Companies in America, 2019
Inc 5000 Best Places to Work, 2019
Los Angeles Business Journal Best Places to Work, 2019
Deloitte Fast 500, 2019
Los Angeles Business Journal Top 100 Fastest Growing Private Companies, 2018
Inc 5000 Best Places to Work, 2018
Inc 5000 America’s Fastest Growing Companies, 2018
Glassdoor/Battery Ventures Highest Rated Cloud Computing Companies, 2018
Mogul Top 1000 Companies Worldwide for Millennial Women 2018
Forbes Next Billion-Dollar Startup List, 2017


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • MySQLDatabases
    • AsanaManagement
    • JIRAManagement
    • HubSpotCRM
    • SalesforceCRM
    • MailChimpEmail

Location

Our neighborhood is considered a "crossroads" and "gateway" city. We have suburban life on one side and city life on the other.

An Insider's view of ServiceTitan Inc.

How do you collaborate with other teams in the company?

I usually prefer communicating and collaborating via slack or emails, but if I am looking for a rapid solution then I would walk over to them.

Dave Avetikyan

Data Engineer

What are some things you learned at the company?

I've been part of teams throughout my career, but here at ServiceTitan I've had a chance to collaborate in full with my colleagues. I've also learned new things about being accountable to your teammates, the power that transparency has in keeping teams together, and the benefits of being open and candid.

Jason Mulero

Senior Learning & Development Specialist

What makes someone successful on your team?

Empathy, determination, and resourcefulness!

You're the main point of contact for a complex, detail-oriented implementation schedule that has concurrent timelines and moving parts. You need to be cool and collected in the face of high-stress situations, all while delivering an excellent customer experience.

Kathy Chang Sercu

Sr. Manager, Enterprise Implementation

What are ServiceTitan Inc. Perks + Benefits

ServiceTitan Inc. Benefits Overview

We are committed to supporting our Titans through different stages of life.

Young and early in your career? You are going to love our fully stocked kitchen, free lunch, 401(k) employer match, pet insurance, and that we pay 100% for your health, dental, and vision insurance.

Looking to grow your family? We got you covered with benefits ranging from adoption assistance up to $20,000, a 6-month Snoo Smart Sleeper rental, Ready, Set, Food! food allergy prevention, and paternal leave of 100% pay for up to 16 weeks (in addition to any disability or state paid family leave!).

Culture
Partners with Nonprofits
Friends Outside of Work
Eat Lunch Together
Intracompany Committees
Daily Stand-up
Open Door Policy
Team-Owned Deliverables
Open Office Floor Plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious Bias Training
Someone's Primary Function is Managing the Company's Diversity and Inclusion Initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
ServiceTitan's incredibly generous health plan covers 100% of the cost and 80% for dependents.
Life Insurance
Pet Insurance
ServiceTitan offers Pet Insurance to our Titan pets.
Wellness Programs
ServiceTitan partnered with Fitspot to bring onsite massages and exercise activities to the office
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Acme Co. provides employees with a 401(k) matching plan managed by [provider]. We match 6% of contributions up to 3% of an employee's annual gross pay.
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Our remote work program includes work from home Work remotely $1 days per week.
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Adoption Assistance
We reimburse up to 20000 for eligible adoption expenses and 6 weeks of paid leave.
Return-to-Work Program Post Parental Leave
Company-Sponsored Family Events
Acme co. sponsors family oriented events Annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Aside from our annual summer picnic and holiday party, we always make time to have happy hour with the team. In addition, we value team building, so we often take team offsites.
Free Daily Meals
ServiceTitan offers free lunches everyday and a fully stocked pantry with La Croix and your favorite cereals!
Game Room
Stocked Kitchen
Some Meals Provided
We provide free breakfast on Monday, Tuesday, Wednesday, Thursday, Friday. Employees get free lunch on Monday, Tuesday, Wednesday, Thursday, Friday.
Happy Hours
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and Learns
Cross-Functional Training Encouraged
Promote from Within
Mentorship Program
Time Allotted for Learning
Online Course Subscriptions Available

Additional Perks + Benefits

We really listen to the feedback of our employees and want to make sure that each perk is thought out and mindful for everyone.

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