Contract Brand Strategist at Supernatural (Greater LA Area, CA)

| Greater LA Area
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Supernatural is helping countless people fall in love with working out for the first time in their lives.

Supernatural harnesses the immersive power of virtual reality to let you travel the world as you smash and box targets to the beat of over 1,000 top hits, coached by a professional trainer. With an ever-growing library of workouts across Supernatural Flow (our original full-body cardio modality), Supernatural Boxing, Coach-led Stretch sessions, and Guided Meditation, Supernatural invites you to discover your inner athlete and have fun working out. Available on the Oculus Quest.

Check out the Official Supernatural Community on Facebook to meet our diverse community of athletes and coaches as they celebrate their fitness journeys together. Supernatural is loved by The New York Times, Washington Post, GOOP, People, Today, Men's Fitness, Women's Health, and hundreds more; check out our press page for more.

Join our team and become part of a community dedicated to helping people find joy in health and wellness today.

Supernatural is seeking a Contract Brand Strategist (Short term contract) to collaborate with internal teams and provide Brand Strategy & Positioning, and a messaging calendar to inform campaign development for 2023. 


  • Develop Brand Strategy and Positioning, inclusive of market landscape & competitive research, brand voice, strategic positioning in the fitness and VR markets, with a clear strategy on differentiation 
  • Build out messaging documentation that lists out Supernatural’s value propositions and product messaging
  • Strategize how the brand shows up on consumer facing channels, such as social and community
  • Analyze market trends and identify new opportunities
  • Develop a diversity, heritage and inclusion strategy to inform marketing comms and workout content programing 
  • Build out a messaging strategy for the calendar year of 2023 to inform campaign development and content programming

Bonus Points For:

  • Passion or experience with health & fitness

At Supernatural, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Supernatural is committed to bringing together individuals from all different backgrounds and perspectives, however applicants from agencies as well as corporation to corporation work will not be considered at this time.

#LI-Remote, #IHSRemote

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Technology we use

  • Engineering
    • C#Languages
    • C++Languages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages


Supernatural is a remote-friendly company. We have a studio located in beautiful Venice, CA, conveniently located just a few blocks from the beach.

An Insider's view of Supernatural

What are some social events your company does?

One of my most memorable evenings during the pandemic was attending our monthly all-hands meeting in the virtual world. Despite being isolated, we used our virtual reality headsets to attend a party together in an imaginary digital venue, all dressed as unique “avatars” of our own creation. The experience was surreal and I’ll never forget it.


Senior Software Engineer

What's the biggest problem your team is solving?

We have an incredible product that is changing peoples’ lives, but is impossible to understand without trying it. Bottling up all that magic into marketing material that captures peoples’ hearts and ignites their imagination is the juiciest, most fun, and most difficult challenge, and we’re excitedly working on ways to bridge the gap every day.


Head of Product Marketing

What does career growth look like on your team?

Helping my team grow in their careers is foundational to the success of our company. As the amount of back-end/server work increases in support of a growing product in Supernatural, so has the team size and the complexity of internal tools in number and scale. Leaders arise out of necessity, and we see promotions from within as normal.


Director of Engineering

How do your team's ideas influence the company's direction?

The People team is the heart of the company & all of their decisions influence the future of the organization from policy creation to hiring decisions. They are encouraged to push boundaries creatively through collaboration, constant learning & iterations, & adapting to new ways of doing things recognizing employee happiness is the ultimate goal.


VP of People Operations

How do you collaborate with other teams in the company?

It’s complicated! Everything we produce requires collaboration between a handful of teams. There’s the workout modalities, music, coaches, environments - numerous elements working in sync to build a singular experience. We use a breadth of tools to do this, but overall it’s about understanding each team’s role and how to connect our workflows.


ACD Art Director

What are Supernatural Perks + Benefits

Supernatural Benefits Overview

• Variety of company-sponsored healthcare plans
• Tenure tiered vacation program, 9 days of upfront sick leave
• 16 weeks paid parental leave for the birthing parent, 12 weeks paid leave for a non-birthing parent
• Monthly mental health and wellness stipends
• Home office set up support
• 14 company paid holidays, plus 1 floating holiday
• 401(k) retirement plan
• Monthly virtual company events and semi-annual in-person events
• Access to the latest VR/AR products

Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Documented equal pay policy
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
At Supernatural, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, col
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Supernatural's Flexible Spending Account (FSA) helps employees cover out-of-pocket medical expenses with pre-tax contributions annually.
Disability Insurance
Supernatural will supplement your pay up to 4 weeks for disability or medical leave, in coordination with any state and federal programs.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Supernatural covers 100% cost coverage for employees and up to a monthly funding cap for dependents.* * up to a funding cap. Dependents, spouse, children under 26, domestic partner.
Life Insurance
Supernatural offers Life Insurance and Accidental Death & Dismemberment Insurance up to an employee's salary amount.
Pet Insurance
Supernatural offers pet insurance to cover accidents, wellness services, common and chronic illnesses for dogs and cats of all ages.
Wellness Programs
"Invest in You" program- Employees may submit expenses in each category (fitness, mental wellness & self-care, & family support and treatment programs) for reimbursement, up to a monthly cap.
Mental Health Benefits
Supernatural offers a free Calm subscription to encourage mental wellness through accessible meditation, stretching, journaling, and sleep.
Retirement & Stock Options Benefits
Supernatural's 401(k) retirement plan is provided through Vanguard.
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
16 weeks of paid leave for a birthing parent (12 weeks for a non-birthing parent) in conjunction with state & federal programs.
Remote Work Program
Supernatural employees may work remotely depending on their job function.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
Supernatural provides all full-time employees with up to $1,000 in reimbursement for home office set-up.
Professional Development Benefits
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks

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