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Content & Web Marketing Manager

| Greater LA Area
Are you a talented marketing professional with expertise in website management and content marketing? Are you a detail-oriented problem solver who thrives in identifying and defining marketing strategies for B2B software solutions? As Enterprise Marketing Manager, you will join a small, but dedicated and results-driven team looking to transform the enterprise Point of Sale market.
Reporting to the Director of Marketing, the Enterprise Marketing Manager will be responsible for managing Appetize's website, digital presence, and content marketing strategy while also assisting in other day-to-day Marketing initiatives. 
Job Duties and Responsibilities:
  • Manage Appetize’s website, including managing website redesign, external vendors, and day-to-day operations (copyrighting, images, blogging).
  • Execute SEO strategies to optimize Appetize’s web results.
  • Improve web conversion by optimizing end-to-end experience and managing lead generation forms/gated content.
  • Develop, optimize, and analyze paid search and social campaigns with a small monthly budget. 
  • Enhance Appetize’s digital presence on online vendor directories and review sites. 
  • Build and manage the company’s content marketing strategy that attracts qualified end-users, including creating, writing, and designing brochures, spec sheets, one-sheets, whitepapers, and case studies.
Required Knowledge, Skills and Abilities:
  • 3-4 years of B2B marketing experience, preferably at a software company.
  • Skilled writer with ‘writing for SEO’ background.
  • Expert in Adobe InDesign, Adobe Illustrator, and Adobe Photoshop.
  • Proficient in Google Analytics, Wordpress (or a comparable CMS), Salesforce.com, and Pardot (or comparable Marketing Automation tool).
  • Strong knowledge of digital marketing channels, including Google Adwords, Bing Ads, LinkedIn, and Facebook.
  • Advanced Excel and analytics skills preferred.
  • Ability to thrive in a fast-paced, start-up environment on a team of three.
  • Understanding that the role will involve wearing ‘many hats’.
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • PHPLanguages
    • PythonLanguages
    • ReactLibraries
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • PardotEmail
    • SalesloftEmail


6601 Center Drive West , Los Angeles, CA 90045

An Insider's view of Appetize

What’s the vibe like in the office?

I started at Appetize when it was (literally) in a garage as one of the first 10 employees. Even as the company with over 300 employees, it has never lost its startup charm. Everyone up the ladder is approachable and truly fun to be around – both inside and outside of work. It’s my first job where I don’t know how many hours are left in the day!


Director of Business Systems

What are Appetize Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
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