About the Company.

Gimbal is a marketing and advertising platform powered by physical-world data. Using our own hardware and software, Gimbal enables brands, media agencies, and marketers to deliver relevant messages in order to improve marketing communications and measure the effectiveness of their campaigns. Powered by its always-on location SDK, micro-location BLE beacons, and a complete mobile advertising stack, Gimbal’s suite of tools generates hyper-accurate location data that allows brands to target consumers more effectively and attribute their spend via actions in the physical world.

Gimbal is the most comprehensive location-based software and hardware provider in the country, led by a team of experienced serial entrepreneurs and media industry veterans. We’re headquartered in Los Angeles with satellite offices in New York City, San Diego, San Francisco, Chicago, and Columbus. 

About the Job.

The Content Strategist is responsible for generating digital content for Gimbal’s marketing campaigns. In this role, you will plan and execute initiatives to reach our target audience through appropriate channels, taking a creative approach to building our external presence.

What you’ll be doing:

• Developing marketing content for newsletters, blogs, web pages, whitepapers, ad copy, infographics, video scripts, and more

• Creating new content ideas while also upcycling existing content to optimize engagement

• Researching SEO opportunities and producing content that will attract and convert qualified visitors

• Partnering with internal teams (Product, Engineering, PR) to develop strategic topics for increasing brand awareness

• Segmenting key audiences and understanding their unique personas in order to craft focused content 

• Owning the editorial calendar and aligning content channels to maximize reach and conversion

Who you are:

• A self-starter — you thrive working autonomously and in small teams; you are a proactive problem solver, able to generate your own ideas and see them through to completion

• A structured planner — you know that early is on time and on time is late, and your calendar organization would make Marie Kondo jealous

• A collaborative teammate — you are able to work closely with other marketing and operational team members to create, monitor, and optimize outbound campaigns across various channels

• A strong copywriter — you have a gift with words and are able to convert technical ideas into easy-to-understand concepts that your Grandma would want to buy

What you have:

• 3+ years experience writing creatively within a technical industry (Adtech, Martech, SaaS, B2B products)

• Familiarity with Wordpress and strong understanding of website terminology; HTML/CSS experience a plus

• Experience transforming data and numbers into compelling stories

• Professional experience with CRM and email marketing tools like Pardot, Salesforce, or Mailchimp

• Bachelor's in advertising, communications, creative writing, or related field

• Corporate social media experience a plus

Benefits & Perks.

It’s no secret that we work hard, but we also strive to create an office environment where the lines between work and play are blurred. This means we offer these great perks to help keep our team healthy, productive, and happy.

• 100% company-paid health, dental, and vision coverage for you and your dependents, as well as life insurance and disability coverage

• Unlimited paid time off - we trust your discretion

• Opportunities for profit sharing, bonuses, and ownership

• 401(k) plan plus company match 

• Cell phone reimbursement and subsidized gym membership

• Annual professional development stipend 

• Fully stocked kitchen - snacks, drinks, and catered lunch on Wednesdays

• Dog-friendly office

We are committed to an inclusive and diverse work environment. Gimbal is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.