Are you an experienced Content Marketing Specialist, who has a passion for creating high-quality B2B content? We’re looking for a strategic, creative, analytical marketer who is obsessed with writing and developing content that disrupts thinking and converts audiences. If this sounds like you, then we might have the perfect opportunity for you!

About the Team:

At ChowNow, our mission is to help local restaurants grow their business by strengthening their relationships with their customers.

We are passionate about serving the needs of over 10,000 restaurants to help them compete in an increasingly technical world. Our team works on products focused on restaurant clients and their diners, who transact over $1M daily on the ChowNow platform.

We believe positive relationships make our team able to do more with less. You will collaborate, learn, teach, and experiment with new approaches to getting big things done together.

Our team is located in the Playa Vista neighborhood and tech hub of Los Angeles — just a few minutes from both the beach and the freeways. We believe in equal opportunity for all, and you should, too. We’ve been named a Best Place to Work, have been certified as a Great Place to Work, and have a whole bunch of happy employees on Glassdoor.

About the Position:

As our Content Marketing Specialist, you will be responsible for managing a robust pipeline of content aligned with the buyer’s journey that drives demand for the ChowNow product among restaurants. Your focus will be on the strategic and hands-on development of outbound emails, whitepapers, case studies, webinars, and landing pages, that will generate and nurture leads for Sales.

As the Content Marketing Specialist, you will work from our Los Angeles Headquarters and report to the Marketing Program Manager; No Direct Reports

Within 30 Days You’ll:

• Progress through our Ramp Camp (ChowNow’s New Hire Onboarding Experience)
• Gain an in-depth understanding of ChowNow’s current content landscape through a comprehensive content training and audit
• Master ChowNow’s restaurant personas and their corresponding pain points by mapping out upcoming ChowNow content to the buyer’s journey
• Demonstrate your grasp of ChowNow’s brand style and voice by creating one piece of downloadable content
• Write and coordinate the deployment of 2 emails out of Marketo.

Within 60 Days You’ll:

• Prioritize a content production calendar to deliver high impact deliverables
• Develop 3-4 whitepapers, gaining a deep understanding of our content creation process (copywriting, design submission and feedback, gated landing page, and distribution).
• Engage prospects through outbound sales emails that result in meetings set on Sales Reps’ calendars

Within 90 Days You’ll:

• Completely own the ChowNow content calendar and turn the content development process into a well-oiled machine
• Implement best practices in reporting and content optimization using Google Analytics for our digital content campaigns.
• Contribute to an increase in Marketing Qualified Leads to Sales by 50%, through outbound email and other content marketing efforts

You Should Apply If:

• You have demonstrated success in B2B content development and/or copywriting
• You are an effective communicator to various audiences and have superlative grammar and proofreading skills
• You are focused on results, are a self-starter, and have used content to motivate audiences along the buyer’s journey
• You are passionate about making a measurable impact on business growth through marketing
• You’re incredibly organized, detail-oriented, and are capable of handling multiple responsibilities at the same time, specifically content deliverable timelines

About Our Benefits:

• Competitive salary
• Ongoing training and growth opportunities.
• A "best place to work" winner multiple times where we focus on creating a great employee experience.
• Rock solid medical, dental, and vision plans.
• Open Vacation Policy; paid holidays; we expect you to work hard, but still enjoy your personal life.
• Six weeks of fully paid primary parental leave and two weeks secondary leave.
• Employer contributing student loan assistance program.
• Commuter benefits (including Uber Pool).
• Employee Stock Incentive Plan.
• Quarterly Industry Speakers Series.
• Quarterly Tech Events (Women, LGBTQ, Diversity, Inclusion).
• Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly.
• Enough freedom to spread your wings while still holding you accountable.
• Fully stocked kitchen and cold brew on tap