Content Marketing Manager

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The Content Manager is responsible for managing the daily content production of multiple branded projects as well as collaborating cross-departmentally and strategizing and standardizing (and/or enhancing existing) process, workflows and best practices. The ideal candidate will have a solid background in both content marketing and project-management, but also possess the ability to work intensely and efficiently with external clients and freelancers. This person must be proactive, have a strong attention to detail and a passion for the editorial process.

Responsibilities:

  • Work with a driven and highly-motivated team to support content production and delivery of content — typically at scale — for Hawke Media’s clientele.
  • Create guidelines, define editorial direction, source and manage (qualified) writers and editors from our vast network of freelancers, oversee content production and perform other duties to support successful creation of high-quality content on deadline.
  • Meticulously track content production.
  • Research a broad range of subjects to create specialized content requirements in a wide array of lifestyle verticals.
  • Thoroughly review, assess and edit articles to ensure accuracy and consistency 
  • Confirm content meets both Hawke Media’s and each client’s individual standards as well as voice & style guides.
  • Brainstorm content ideas, topics and titles (often in conjunction with SEO insights)
  • Conceive and develop strategies to cultivate new systems, tools, workflows and processes to improve efficiency and quality.
  • Work closely with internal departments (i.e., editorial, design, strategy, SEO, sales and marketing) to develop, produce, package and deliver content.

Skills and Experience:

  • Bachelor’s degree in journalism, English, marketing, communications or related field preferred; minimum of 3 years content marketing experience with a strong writing and editing background
  • At least 2 years project management experience (at the brand or agency level preferred)
  • At least 2 years editorial experience (preferably in digital media)
  • Ability to think creatively and brainstorm out-of-the-box content solutions that support business objectives and address client’s needs
  • Experience with multiple formats (e.g., articles, listicles, blogs, infographics)
  • Solid Microsoft Office Skills, data management, PowerPoint and Excel experience needed
  • Proficiency in various tools: Google Analytics and AP style (SEMrush a plus)
  • Experience working with freelancers, making assignments, tracking, providing feedback and managing invoices for payment
  • Ability to balance several projects at once while working in a deadline-driven environment 
  • Efficient, accurate, organized, dependable and detail-oriented
  • Flexibility with rapidly changing priorities and customer needs
  • Experience with content management systems and online publishing tools
  • Understanding of social media, especially Facebook, Instagram and Twitter
  • Familiarity with basic SEO concepts, including the role content creation plays in a sites' organic search traffic
  • Self–starter with strong interpersonal skills and experience collaborating in a team environment
  • Professional-level understanding of the digital marketing space

What Hawke offers:

  • A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy
  • An executive team that has scaled startups in the past and has every intention of continuing to scale Hawke Media into a dominant player in the digital marketing agency space
  • Tons of training opportunities, including weekly education, book clubs, online courses, paid live courses, and over 80 skilled marketers to learn from/with
  • Great opportunities to grow your technical skills and grow into a leader in the creative space
  • 401K, Healthcare, Vision, Dental and unlimited PTO (we value performance and reward accordingly!)

Our outsourced CMO value prop is taking the digital marketing world by storm. It’s why we’re one of Inc.’s fastest growing companies in the country. We’ve got no plans to slow down anytime soon, and we’re staffing up to support our scaling operations. At Hawke, we work hard, but we chill harder - we’re proud to be one of Glassdoor’s 50 best places to work in the country!

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