Content Marketing Coordinator / Copywriter
Job Title: Content Marketing Coordinator / CopywriterReports To: Director of Marketing, Creative Director
Location: Culver City, CA
About PTTOW! / WORLDZ
PTTOW! is a member network and summit for CEOs, CMOs and icons from over 70 major industries shaping youth culture. Learn more at pttow.com
WORLDZ is a cultural marketing summit and community uniting superstars with rising stars to shape the world of tomorrow. Learn more at worldz.us
Position Overview
We are looking for a creative, flexible, and self-starting content marketing coordinator and copywriter / editor to join our world class organization! The ideal candidate is passionate and motivated, driven, with an entrepreneurial spirit, resourceful, innovative, forward thinking and committed, and has a strong desire to develop their journalistic voice.
Role & Responsibilities
- Work with creative and marketing teams to develop, create, write, edit, and publish content based on editorial and marketing calendars
- Research and unearth current member news and member event to share with our community in a compelling angle in brand voice
- Adapt editorial and marketing content to post and publish to social media communities
- Own the growth and success of WORLDZ's original content hub: an integral part of WORLDZ's overall marketing strategy that drives new traffic and leads
- Serve as a liaison between the community and the brand—actively engage and educate member community to build relationships with audience and brand loyalty
- Coordinate with social team to generate copy/communications for various social channels in quick fashion
- Assist with real-time interaction during events using Instagram stories and Facebook live
- Manage and report on content distributed through online community, email newsletters, blogs and social media
- Participate presenting/proposing ideas, internal brainstorming sessions
- Manage multiple deliverables and deadlines efficiently
Requirements
- Ability to write and edit clear, impactful copy in brand voice
- Good understanding of SEO and content categorization best practices
- An eye for the types of content & stories that will generate outside interest, awareness, and readership, with the best potential to go viral
- Ability to interact effectively with various levels of management and other departments
- Experience nurturing and growing online communities
- Basic understanding and ability to work in CMS platforms, such as WordPress
- Bachelor’s degree in Journalism, Communications, Marketing, and/or Public Relations
- Minimum 2+ years of professional marketing, social engagement experience, content marketing, and/or a community manager or similar roles
Bonus Points For
A working knowledge of Adobe Creative Suite: Photoshop, Illustrator, and InDesign
Basic understanding and ability to work in email platforms, such as Pardot
A proven track record of growing a content marketing hub / publication
A keen enthusiasm for and demonstrable understanding of social media, trends, and technologies