GoGuardian is a rapidly growing Ed-tech company dedicated to helping k-12 schools create safer more effective digital learning environments. Our vision is to unleash curiosity in the classroom and make sure digital devices are used as effectively as possible. As our Content Manager, you will champion this vision and create content that drives awareness of the GoGuardian brand. 

You’ll be joining our creative team, a group of individuals who are passionate about telling the GoGuardian story and frankly, wear way too many Hawaiian shirts.

Responsibilities

• Develop compelling content to drive awareness to target segments and personas (i.e. blog articles, case studies, social media posts, ebooks, videos, and more)
• Manage our in house content team as well as contractors including writers, video content creators, and social.
• Work with the marketing team to build content relevant to our multi-channel digital marketing roadmap and editorial calendar.
• Ability to operate at two altitudes: both a higher-level strategic plane and also more granularly in the details and execution of projects.
• Act as an expert on our content inventory to support our marketing and sales teams with their prospect outreach needs.
• Accountable for content marketing initiatives that drive leads, engagement, and retention.
• Ability to analyze and present on content performance.
• Manage and own a strategic content calendar with well-structured plans for delivering multi-channel content streams.

Minimum Qualifications

• Bachelor’s degree or equivalent experience
• 5+ years experience creating content for the web
• Fluent in SEO / Keyword research 
• Expert at identifying market trends and incorporating them into an overarching strategy

Preferred Qualifications

• Content marketing for a B2B SaaS audience
• Extensive business writing and editing experience
• Ability to project manage end to end content development process, including working with internal and external resources, to completion with minimal guidance
• Editorial mindset that seeks to understand what our audiences consume and how to create it

GoGuardian is an equal opportunity employer and makes employment decisions on the basis of merit and business needs. GoGuardian does not discriminate against employees, applicants, interns, or volunteers on the basis of race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, pregnancy, marital status, sex, age, sexual orientation, military and veteran status, registered domestic partner status, genetic information, gender, gender identity, gender expression, or any other characteristic protected by applicable law.