Community Marketing Lead

| Greater LA Area
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Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. TikTok's Brand team helps ensure we're delivering on this mission through all of our marketing and communication efforts, helping set the brand tone and bring the brand story to life through constant marketing innovation across advertising, digital engagement and social storytelling. We're looking for a Community Marketing Leader who can partner with a diverse team of highly skilled marketing and functional experts to help bring us beyond toward our insatiable brand ambitions. Responsibilities: - Develop and drive evergreen brand communications strategy and brand narrative across internal, owned and earned channels; creating consistent and cohesive messages among key constituents. - Work closely with the Brand Marketing Lead to research, build and align on the company’s brand purpose in the US, identify strategic partnerships and platforms to bring the purpose to life. - Elevate and support creative programs and spotlight users and communities. - Create an engagement monitoring tool and Newsroom structure/process to quickly identify brand opportunities and threats. - Oversee Social Media team and create a narrative and calendar of key moments to best communicate the TikTok brand and purpose to the broadest fan and media audience in the most compelling way. - Partner with Communications to execute media strategies and PR programs to ensure quality media coverage. Specific to brand matters, work with Communications to develop messaging and outreach activities for topics including but not limited to corporate social responsibility, health and wellness, corporate and personal philanthropic efforts, innovation, brand campaigns and other areas of strategic corporate significance. - Lead Events team to be best-in-class at brand experiential and partnership activations. - Direct the company's relationships with key top-of-line press and social media influencers and bloggers; as well as direct relationships with trade press/influencers in support of business line communications. - Creates a discipline and expertise around data, analytics and insights that can be monetized to grow the business.

Qualifications

- 10+ years of experience working on global brands with a proven expertise in developing brand community strategies and messaging vehicles w/ a strong digital/social/experiential foundation. - Prior management experience leading projects and a team. - Demonstrate how to build community based on prior experience leveraging research and insights. - Proven track record of independently managing successful campaigns including planning, testing, creative development and ongoing optimization across social media and experiential. - Understanding of what drives pop culture in key markets. - Ability to allocate resources both effectively and efficiently under time pressure with high attention to detail. - Ability to think about community at a regional level and how it is impacted from a global level; experience with a global brand is key.

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An Insider's view of TikTok

What’s the vibe like in the office?

In Los Angeles, our office building is always buzzing with activity and conversation. The office has a large communal space for meals and all team meetings. It is designed to inspire creativity and you can see this reflected throughout the building's design.

Lindsey

Employer Branding

How do you collaborate with other teams in the company?

I lead our college marketing efforts from our college ambassadors to campus events and partnerships. Just like other departments, I have the honor of collaborating with many teams across TikTok. I work with teams across the company to host events, run in-app campaigns, to promote through social media, and more. Teamwork makes the dream work!

Kayla

Brand Marketing Manager

How has your career grown since starting at the company?

My first role was in Business Development, where I helped media publishers get ramped up and familiar with TikTok. Since then I've been able to support our rebranding efforts, build processes to improve communication between our global teams and launch features used by millions of users.

Michael

Operations

What are TikTok Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
More on our global initiative, TikTok for Good, here: https://www.tiktok.com/forgood
Eat lunch together
Team owned deliverables
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Free Daily Meals
Stocked Kitchen
Parking
We offer employees Free on-site garage parking.
Pet Friendly
Acme Co.'s pet policy is dog friendly daily.
Fitness Subsidies
Professional Development Benefits
Lunch and learns
Online course subscriptions available
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