Community Marketing Lead at TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. TikTok's Brand team helps ensure we're delivering on this mission through all of our marketing and communication efforts, helping set the brand tone and bring the brand story to life through constant marketing innovation across advertising, digital engagement and social storytelling. We're looking for a Community Marketing Leader who can partner with a diverse team of highly skilled marketing and functional experts to help bring us beyond toward our insatiable brand ambitions. Responsibilities: - Develop and drive evergreen brand communications strategy and brand narrative across internal, owned and earned channels; creating consistent and cohesive messages among key constituents. - Work closely with the Brand Marketing Lead to research, build and align on the company’s brand purpose in the US, identify strategic partnerships and platforms to bring the purpose to life. - Elevate and support creative programs and spotlight users and communities. - Create an engagement monitoring tool and Newsroom structure/process to quickly identify brand opportunities and threats. - Oversee Social Media team and create a narrative and calendar of key moments to best communicate the TikTok brand and purpose to the broadest fan and media audience in the most compelling way. - Partner with Communications to execute media strategies and PR programs to ensure quality media coverage. Specific to brand matters, work with Communications to develop messaging and outreach activities for topics including but not limited to corporate social responsibility, health and wellness, corporate and personal philanthropic efforts, innovation, brand campaigns and other areas of strategic corporate significance. - Lead Events team to be best-in-class at brand experiential and partnership activations. - Direct the company's relationships with key top-of-line press and social media influencers and bloggers; as well as direct relationships with trade press/influencers in support of business line communications. - Creates a discipline and expertise around data, analytics and insights that can be monetized to grow the business.
- 10+ years of experience working on global brands with a proven expertise in developing brand community strategies and messaging vehicles w/ a strong digital/social/experiential foundation. - Prior management experience leading projects and a team. - Demonstrate how to build community based on prior experience leveraging research and insights. - Proven track record of independently managing successful campaigns including planning, testing, creative development and ongoing optimization across social media and experiential. - Understanding of what drives pop culture in key markets. - Ability to allocate resources both effectively and efficiently under time pressure with high attention to detail. - Ability to think about community at a regional level and how it is impacted from a global level; experience with a global brand is key.