Client Marketing Manager at GumGum

| Santa Monica
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Summary

GumGum is an artificial intelligence company with deep expertise in computer vision. Its mission is to unlock the value of images and videos produced every day across the web, social media and broadcast television. Since 2008, the company has applied its patented capabilities to serve a variety of industries, from advertising to professional sports.

GumGum is seeking a self-driven, collaborative and creative Client Marketing Manager who has a strong passion for improving the client journey in its Santa Monica office. Reporting to VP of Global Marketing in the interim, the role is responsible for supporting the growth of our existing clients across diverse industries, regions and business sizes through integrated marketing programs, client advocacy and custom strategic marketing initiatives to equip the sales team in delivering a world-class client experience.

Responsibilities

  • Build and execute client engagement programs through mapping the client lifecycle and developing tactics to accelerate growth opportunities within our existing client base
  • Collaborate with the sales teams and account managers in all regions for client selection and touchpoint timeline to support seamless post-sales client experience
  • Project-manage creative and content production team in executing client marketing initiatives
  • Develop and launch new client experience, referral and recognition programs
  • Extensively track ROI across all client marketing touchpoints to key metrics: revenue, win rates, campaign incrementals and client feedback
  • Own and maintain client database and upkeep with sales teams to ensure key contacts are up to date within CRM
  • Manage client marketing budget/expenses process to quantify marketing investments towards revenue

Minimum Qualifications

  • Minimum of 3-5 years in a marketing, client-focused  support role or account management experience in technology; ad-tech a plus
  • BA/BS degree from an accredited university
  • Strong passion for client growth, lifecycle marketing and experiential marketing
  • Exceptional written communication skills: creativity, critical thinking, attention to detail
  • Experience working with CRM and marketing platforms
  • Experience running multiple projects simultaneously, with a high level of self-discipline with the ability to aggressively prioritize
  • Ability to work in a fast-paced, high-performance environment
  • Has a great creative sense for client messaging, branding, and how each touchpoint impacts the client’s journey

Benefits & Perks

  • Competitive health, vision and dental benefits
  • Healthcare and dependent care FSA
  • Employer-matched 401(k) plan
  • Stock incentive program
  • Paid parental leave
  • Fitness reimbursement and wellness workshops
  • Discounted Pet Health Program
  • Flexible time off and work schedule
  • Commuter perks
  • Stocked kitchen & Everytable Smartfridge
  • Dog-friendly HQ office - we love our fur babies! 
  • Incredible work/life balance with a collaborative and friendly work space
  • GumGum Gives Back volunteering opportunities
  • Team building lunches and events, and monthly company celebrations
  • Located in hotbed of tech startups, just blocks from the beach

Career & Personal Development Focus

  • Ongoing learning and development for education opportunities such as webinars, books, classes, relevant conferences and events
  • Opportunities to pursue business related side projects and yearly Hackathon
  • Highly encouraged to contribute to open source software, including our own open source software
  • Environment of learning from peers, including meetups, presentations and blog posts
  • Opportunity to work with cutting edge technology
  • Life Skills sessions - geared towards the whole life/health/person
  • Leadership Bites Dinner Series - connecting current and future GumGum leaders over great food and meaningful conversation
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • FluxLibraries
    • ReactLibraries
    • ReduxLibraries
    • CaffeFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • MySQLDatabases
    • LookerDatabases
    • Google AnalyticsAnalytics
    • HotijarAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • Figma Blender Cinema 4DDesign
    • After EffectsDesign
    • SketchDesign
    • Tumult HypeDesign
    • Adobe XDDesign
    • FigmaDesign
    • BlenderDesign
    • Cinema 4DDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • HubSpotCRM
    • SalesforceCRM
    • SplashCRM
    • CerosCRM
    • MarketoLead Gen
    • PardotLead Gen

Location

Our company is in a trendy area with plenty of bars and restaurants. Plus, the office is easy to get to with various train and bus stops near the area

An Insider's view of GumGum

What are some social events your company does?

The event of the year is our annual company-wide Hackathon. People across the entire organization, from technology to sales, come together for 3 days filled with innovation, collaboration, and incredible food! It's an awesome opportunity to work with people you don't normally interact with.

Lane Schechter

Product Manager

What projects are you most excited about?

I mostly get excited when I face a new challenge; whether it's solving a unique design problem, learning a new tool, or supporting other teams by bringing new solutions to the table. I also really enjoy working with my teammates as everyone has a unique set of skills and the collaborative effort really pays off when finalizing a product or campaign

Vanessa Sanoja

Director, Graphic Services

What makes someone successful on your team?

We empower our engineers to take ownership of their projects, and we give them the autonomy to choose how to solve problems, suggest improvements or changes, and explore new approaches. Taking this initiative, along with having a collaborative mindset to working with their teammates and helping them learn and grow, are traits that lead to success.

Michele Larson

Director of Engineering, Advertising Apps

How do you make yourself accessible to the rest of the team?

A team isn’t truly a team unless everyone involved is open to new ideas, approaches and feedback—including the leadership group. And I believe a successful company is when leadership clearly articulates their values to the employees with the hope that they share these values and beliefs. Keeping open dialogue throughout the company is essential.

Phil Schraeder

CEO

What's the biggest problem your team is solving?

Sponsorships are often a large part of a Sport Team’s revenue. Our team is developing machine learning models to help Teams and Sponsors measure the impact of their sponsorships by analyzing sponsorship exposures on social media and broadcast footage. Currently, we’re focused on automating the model training process using AutoML tools.

Matthew Greenberg

Computer Vision Scientist

What are GumGum Perks + Benefits

GumGum Benefits Overview

Benefits should work as hard as you do. We offer comprehensive employee benefits, so you’re ready for anything.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Over the years, we have pilot tested various unconscious bias training vendors and rolled out to wider teams . We will continue to provide more training in 2021.
Mean gender pay gap below 10%
Diversity Employee Resource Groups
We launched " Stride" - our company council committee to share learnings, give updates and provide feedback to the company regarding initiatives and discussions around diversity, inclusion and equity.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
GumGum provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
GumGum offers a commuter subsidiary for employees who chose to opt out of their free parking pass.
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
We love our dogs in the office!
Recreational Clubs
We have various leagues from soccer, softball, and our newest addition - surfing!
Relocation Assistance
Fitness Subsidies
GumGum reimburses up to $50/month for any health and fitness activities.
Home Office Stipend for Remote Employees
GumGum offers $50/month home office stipend during Covid.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
GumGum offers a tuition contribution plan of at least $50/month via Goodly. Employees who have been with GumGum 4+ years can opt in for a contribution plan of $200/month.
Diversity Program
Lunch and learns
Promote from within
Time allotted for learning
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

Life Skills for Gummies is a program that was was launched by our PeopleOps team as a learning series focused around everyday life skills! Our CEO actually pitched this program as he wanted to offer courses to Gummers that help with everyday life (outside of the workplace). Topics range from money management to nutrition, meditation, buying a home, stocks & investments, urban gardening, etc. This program has seen extreme success and we are constantly surveying employees to offer classes that resonate with them!

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