Business Marketing Manager - Tech, Entertainment, Auto at Snap Inc.
Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.
Snapchat is the camera used by millions of people every day to Snap with family, watch Stories from friends, see events from around the world, and explore expertly curated content from top publishers. In short, we are a passionate team working hard to build the best platform in the world for communication and storytelling.
We’re looking for a Business Marketing Manager to join Snap Inc! Working from our Los Angeles or San Francisco offices, you’ll lead B2B marketing initiatives for the Tech, Entertainment, and Auto verticals in North America and scale them globally to other key markets.
In this role, you’ll partner with cross-functional teams to develop sales marketing collateral and events that leverage our own platform and products to educate and inspire advertisers to partner with Snapchat.This position reports to the Senior Manager, Business Marketing (North America).What you’ll do:
Use your marketing, social and/or digital media experience to position Snapchat’s product solutions for the key business objectives of the Tech and Entertainment industries
Develop tailored marketing collateral (narratives, videos, presentations, case studies) to educate advertisers on Snapchat’s unique value proposition. Partner with the International Marketing team to scale these efforts globally.
Increase advertiser consideration of Snapchat by executing educational events (large scale industry events to smaller master classes) at a high frequency
Engage with the advertising community and act as the external face of Snapchat by presenting on stage at internal and external events
Amplify efforts across B2B digital marketing channels (Blog, YouTube, LinkedIn)
Build relationships with cross-functional stakeholders across Sales, Insights, International Marketing, Product Marketing, Comms, Design and Legal.
Manage marketing budget and measure the effectiveness of marketing activities and the ROI of its expenditures
A deep proficiency for storytelling with experience translating insights, product information and data into client-facing marketing presentations
Ability to initiate and drive projects to completion with minimal guidance, and to work independently as well as collaboratively in a team environment
Ability and experience thinking creatively, communicating and presenting to large groups, and a deep proficiency in brand building
7+ years of B2B marketing manager experience developing strategy, positioning and messaging for a brand or product in a marketing organization
5+ years experience with digital media, using advertising data to craft media strategy
Track record of success in domestic or international B2B marketing roles, building client facing programs and sales collateral and leading cross-functional teams
Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos and other marketing materials
A superb track record for project management, executing multiple projects simultaneously, at a high frequency
Experience working in Tech, Streaming or Gaming industries preferred
A passion for Snapchat and creativity!
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at [email protected]