Scorpion is looking for a driven, analytical, strategic, creative and results-oriented Brand Strategist. We are looking for an expert in using, designing, analyzing and interpreting various research methodologies -- secondary and primary, qualitative and quantitative -- to discover key consumer insights and profiling to drive brand strategy and inform the marketing strategy. Our ideal candidate is a self-starter and clear communicator who has a leadership mentality. You must be confident, responsible, detail-oriented and strategic. The Brand Strategist should be viewed as a thought leader and have the ability to create big wins for our clients.

Responsibilities:

• You will lead brainstorming sessions with internal teams, maintaining strategic and creative thinking to develop innovative and actionable initiatives in a fiscally responsible manner
• You will create and conduct stakeholder interviews with clients, interacting, uncovering, and presenting to clients
• You will be able to present, or oversee the presentation of final strategic concepts, and obtain approvals for deliverables
• You will be responsible for leading and participating in client work sessions
• You will get to help with the sales process, scope of work, and proposals
• As a Lead on our agency team, you will be responsible for mentoring incoming junior talent
• You will develop a brand strategy, brand positioning, and brand architecture pieces
• You will get to collaborate with our agency's Creative Director, Marketing Strategist and other key team members in developing a brand strategy for clients
• You will assess the client’s brand acumen and efficacy, and fill in the gaps by helping our clients discover, establish and drive the brand within Scorpion’s deliverables.
• You will create and defend compelling, fact-based stories
• You will write or edit the creative brief for every deliverable. Brief should include client background, business issues, details about the target audience and a concise, clear strategy to evaluate the creative work against.

Experience:

• 4+ years of strategy experience within an agency
• A solid background in data-driven strategy
• A proven record in developing strategic plans that benefit your former and/or current clients
• Must be a highly collaborative team player
• The drive to thrive in both independent and collaborative work environments
• Possess a strong understanding of analytics, branding framework and the media landscape
• Excellent written and verbal communication skills i.e. must have the ability to interact with executives, company owners, and founders
• Track record of building strong brands
• Ability to develop, communicate and execute an overall strategic vision for clients
• Strong project management skills – ability to ensure deadlines and milestones are met by internal and external teams
• As the representative of our company to clients, you must be personable, solution-minded, polished and results-oriented
• You must have the ability to think big picture while building road maps to execute in a fast-paced environment

Deliverable's include:

• Brand audit
• “Why” statements
• Consumer research synthesis
• Brand positioning matrix
• Brand positioning
• Brand architecture
• Consumer personas
• Consumer journey mapping and analysis
• Consumer insight analysis & interpretation
• Creative briefs
• Brand guidelines (sans graphic standards)