Brand Marketing Manager

| Marina Del Rey & Playa Vista

ABOUT CREXi

We are the commercial real estate industry’s fastest-growing marketplace, data, and technology platform dedicated to supporting the CRE industry and its stakeholders. We enable commercial real estate professionals to quickly streamline, manage, and grow their businesses using the industry’s most advanced technology. Since launching in 2015, we have quickly become the fastest-growing CRE marketplace and most advanced platform in the industry. CREXi has helped buyers, sellers, and brokers transact business on over 300,000 commercial listings totaling more than $1 Trillion in property value.

 

CREXi is headquartered in Marina Del Rey, California. 

 

About This Role:

We're looking for a Brand Marketing Manager to join the CREXi team! As a member of the Marketing team, you will be responsible for planning and executing integrated marketing campaigns that build awareness, adoption, and deeper engagement with CREXi and our various consumer products. Working from our Marina Del Rey, CA headquarters, you will coordinate and collaborate with a variety of stakeholders across our company, including product, engineering, customer support, data and sales teams, to develop strategies and plans to support our marketing and business goals. Ideally, this candidate would be a marketing expert who understands a breadth of channels from digital to OOH to TV to live activations with experience working in a fast-moving environment. You will be expected to simultaneously execute and manage projects with a variety of stakeholders, and showcase excellent problem solving and communication skills. You will use your market knowledge as well as data for insights to inform planning.

 

What You’ll Do: 

  • Work closely with the Head of Brand Marketing to manage the planning process from start to finish for crafting strategy, development and execution of integrated marketing plans - including organic and paid campaigns

  • Collaborate with the Product and Data teams to deeply understand the CREXi community, our various audiences, and our brand

  • Audit the competitive landscape, understand target markets, and identify insights to inform marketing strategies and go-to-market execution

  • Support efforts to drive awareness and growth of the CREXi community and engagement with our products

  • Aid in developing core product positioning and messaging for select consumer products and features, considering value proposition, target audience, competitive landscape, and other factors

  • Lead by influence and collaborate with internal and external partners to bring campaigns, programs and assets to life

  • Manage and work with cross-functional teams (including PR, design, external agencies, product, and sales stakeholders) to deliver world-class marketing communications for a range of initiatives

  • Partner with the content team to develop brand content that delivers our message effectively

  • Monitor, analyze, and measure the effectiveness of marketing initiatives and make real-time optimization and forward-looking recommendations

  • Synthesize learnings into actionable insights to shape plans and report findings and best practices to cross-functional teams

  • Oversee measurement dashboard for marketing initiatives (e.g., reach/awareness, user behavior, efficiency, and sentiment metrics) in conjunction with consumer insights, growth, comms, data science and marketing analysis team

 

Who You Are: 

  • Bachelor's degree in marketing, strategy, business, communications or equivalent experience

  • 3-4+  years brand marketing and/or media planning experience, with prior direct responsibility for developing and coordinating insights-led, impactful paid and organic 360 marketing campaigns, delivering results that achieve business objectives

  • Deep understanding of marketing landscape, strategy, and the CRE ecosystem

  • Experience working directly with creatives, product, and sales teams to partner on campaigns. Able to guide creative input, development and execution from concept to completion

  • Advanced decision-making skills with proven ability to lead, influence, align and inspire teams, including those who are not direct reports

  • Highly data-driven possessing strong ability to use insights to frame recommendations and results into concise and actionable reports

  • Thinks strategically and also drives forward tactical execution

  • Exemplary project management skills, with strong ability to juggle multiple priorities and excel in a lean and demanding work environment

  • Excellent communication skills with the ability to adapt and work effectively with a team

 

Why CREXi? 

 

  • Rapidly growing startup with a dynamic work environment

  • Flexible team structure with ability to progress in career 

  • Health, dental and vision insurance

  • Limitless snacks

  • Collaborative culture and numerous team activities

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavascriptLanguages
    • SqlLanguages
    • AngularJSFrameworks
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • BalsamiqDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • IntercomCRM
    • IntercomEmail
    • SendGridEmail

Location

We are located in trendy Marina del Rey/Venice. With plenty of restaurants, shopping, and the beach nearby, we cannot ask for a better location!

An Insider's view of CREXi

How would you describe the company’s work-life balance?

CREXi's work-life balance is ideal in my opinion. The expectation is to come in, put in the time and get your job done. There are high job expectations for each role. I enjoy that we have unlimited vacation and we get to leave early on Friday every once in a while. I believe having a great work-life balance is key to having happy employees.

Roger

Asset Manager

What does your typical day look like?

No such thing as a typical day here! Between juggling projects, timelines, priorities and more, there is always something new in the mix. Thankfully there's always cold brew and avocados to fuel me through :)

Lilah

Marketing Operations Manager

What makes someone successful on your team?

To be a successful member of the sales team at CREXi, you need to be able to work cohesively as part of the team. The whole is greater than the sum of its parts. The ideal salesperson is one that focuses on their goals and results, supports other members of the team, is organized and has fun while doing their job.

Doug

Head of Sales

How do you make yourself accessible to the rest of the team?

I have an open door policy. I also like to walk around the office regularly and chat with the team. We also do monthly company-wide meetings. Another way I make myself accessible is by doing brown bag lunches with employees.

Mike

CEO

What’s the vibe like in the office?

Welcoming and professional. Everyone is here to work hard and make CREXi the best it can be. At the same time, the atmosphere itself is casual.

Sarah

Marketing Design Director

What are CREXi Perks + Benefits

CREXi Benefits Overview

Our employees are our most important asset, so we offer employees an attractive and competitive benefits, as well as perks! We want our employees to be excited to be part of the CREXi team.

Culture
Volunteer in Local Community
Friends Outside of Work
Eat Lunch Together
Intracompany Committees
Open Door Policy
Team-Owned Deliverables
Group Brainstorming Sessions
Open Office Floor Plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
CREXi's Flexible Spending Account (FSA) helps employees cover out-of pocket medical benefits with pre-tax contributions of up to $2,650 annually.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Employees can choose to purchase life insurance through the CREXi plan.
Wellness Programs
Retirement & Stock Options Benefits
Company Equity
CREXi offers stock options through its option plan to certain employees.
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
CREXi offers unpaid, job-protected leave per year, as well as maintained health benefits, for any employee eligible under the Family and Medical Leave Act (FMLA).
Vacation & Time Off Benefits
Unlimited Vacation Policy
CREXi's unlimited paid vacation policy allows employees to take as many days off as they need, providing they comply with a 2-week notice policy and get manager approval.
Paid Volunteer Time
Paid Holidays
CREXi offers all employees paid time off to observe major holidays.
Paid Sick Days
CREXi offers paid sick days as required by California law.
Perks & Discounts
Beer on Tap
Casual Dress
Our casual dress code includes jeans, t-shirts and flip-flops every day of the week. Employees are expected to dress more formally as needed for meetings with external parties.
Company Outings
We believe that employees should also connect outside of the office. Throughout the year, we do team outings. Our most recent outing was the first annual CREXi games.
Game Room
Our game room includes Ping Pong.
Stocked Kitchen
We have a well stocked kitchen included unlimited snacks, coffee, tea and other beverages.
Some Meals Provided
We provide breakfast and lunch regularly to employees. Some lunches have theme like Cinco de May. On other occasions, we provide lunch just because it is a Friday in July!
Happy Hours
Parking
We provide parking for employees in front of our building and in a lot nearby.
Pet Friendly
Professional Development Benefits
Job Training & Conferences
We offer training programs to all employees, including sales, management and leadership development, as well as an annual budget for attending industry conferences for certain employees.
Lunch and Learns
Promote from Within
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