Safer Students. Better Learning. At GoGuardian our software is revolutionizing K-12 education by helping teachers and students tap the educational power of the internet in safe and inspiring ways. As the only solution in its space built exclusively by, for, and with educators, it's easy to see why GoGuardian was just named Inc. 500's fastest growing Education company and 5th fastest growing Software company. 

The GoGuardian Product Marketer is a champion of discovering how to effectively communicate the value of GoGuardian’s products to prospects and customers.

In this extremely hands-on, individual contributor role, you’ll spend a significant amount of time learning about our customers and prospects, (along with their daily challenges, desires, and the way they make buying decisions) so that you know them better than they know themselves. You’ll also know our solutions at a deep level along with why and how they are better than competitive solutions.

You’ll take these strategic insights and use them to develop messaging and positioning that resonates with buyers.

From our El Segundo office, you’ll work closely with our Sales and Customer Success teams to provide tools, resources, collateral, training, and other materials to empower them to be successful. Equally as important, you’ll support your marketing counterparts to develop programs that create awareness, drive demand, and improve customer retention.

We’re a passionate team that believes in the power of education and its ability to impact the future’s trajectory. We’re looking for someone who not only wants to be part of a great team but who wants to change the future of education as well.

Key Responsibilities:

· Collaborate cross-functionally to develop product positioning and messaging that resonates with our buyers, and then turn that messaging into collateral and other sales enablement materials.

· Market intelligence—be the expert on our customers, including the problems and desired outcomes for both buyer and user personas.

· Understand the competitive landscape—be an expert on our competition and how they are positioned.

· Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities to drive demand and improve retention.

· Assess the effectiveness of the marketing programs that support your products on an ongoing basis, optimize campaigns and programs accordingly, and report back to the business on required changes.

· Understand and support our sales channels; develop internal tools and external collateral and teach them how and when to use it.

Requirements:

· 3-5 years of marketing experience with at least 2 years spent focusing on content-development (sales collateral, tradeshow materials, website)

· Great communication and writing skills

· Team player

· Ed-tech experience, or time spent working in an educational capacity is a bonus

· Proficient in Google Productivity Suite or Microsoft Office

· Familiar with Salesforce CRM, Marketo, Pardot, and Google Analytics

· Bachelor’s degree