Acquisition Marketing Manager

| Downtown
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Who we are

HopSkipDrive is reimagining K-12 transportation. Our mission is to give all kids access to opportunity through mobility. HopSkipDrive helps schools and families get kids where they need to go safely and dependably. We are building a national transportation network that connects schools & families with trusted CareDrivers, who get kids where they need to go safely, reliably and economically.

We were founded by 3 moms who have 8 kids between them and who developed HopSkipDrive as a solution to their own transportation challenges. We are VC-backed with investment and involvement from nearly every major LA investor including Upfront Ventures, Greycroft and Pritzker.

We are based in downtown LA. Our mission, our enormous market potential, our team and the technology challenges we are solving make HopSkipDrive one of LA’s hottest startups and an all-around awesome place to work.

 

Who you are

We want A+ players who are looking for a challenging and rewarding experience. We are defining a new category in an incredibly fast-moving market. This is not a lifestyle job. This will be the hardest, most demanding, most exhilarating job you will ever have. It will also be the most rewarding.

At HopSkipDrive, we know that to tackle our toughest challenges, we need different approaches, unique perspectives, and new ways of thinking.  We are building a team of creative problem-solvers from many different backgrounds.

As the Acquisition Marketing Manager, you will manage the strategy, execution, and optimization of digital acquisition with a heavy focus on driver acquisition. Initiatives will span across various channels including, but not limited to: Google search, Facebook marketing, Apple Search, etc. The Acquisition Marketing Manager will analyze data and develop strategies to maximize the performance of each campaign in order to achieve sign-up and activation goals. This individual must also be able to continuously research, identify, and test new digital marketing channels to improve efficiency. This role is an integral part of the Marketplace Team and reports directly to the Sr. Manager of Growth Marketing.


 

What You'll Do

  • Manage the acquisition budget and own the entire acquisition funnel from strategy to execution, optimization, and reporting. Duties roughly break down into: 70% building, analyzing, and optimizing campaigns, 20% acquisition strategy, 10% performance reporting.
  • Build, manage, and optimize all acquisition campaigns across digital channels, including Facebook, Adwords, programmatic, video, etc.
  • Ideate, create, create copy, and execute all digital campaigns.
  • Discover, test, and optimize new channels and sign up incentives.
  • Evaluate, strategize, and execute offline opportunities, including radio, in-person events, referrals, etc.
  • Improve efficiency by leveraging data and analytics tools to understand and optimize campaign performance.
  • Monitor the competitive landscape and identify opportunities to grow and gain market share.
  • Track all campaign performance on a daily, weekly, and monthly basis to monitor and adjust campaigns in order to maximize growth.
  • Report on campaign performance on a weekly and monthly basis. Partner with Business Intelligence team on larger projects as necessary to provide campaign performance updates for executive team and/or department meetings.
  • Own and optimize key metrics including click through rates, conversion rates, cost per lead, and cost per approved sign-up, allocated driver activation and activation cost, etc.

 

Requirements

  • An A+ player who seeks a challenging and rewarding career.
  • Self-starter with ability to thrive under pressure in a fast-paced environment. Start-up experience a big plus.
  • 3+ years experience in digital marketing with demonstrated success in acquisition/performance marketing.
  • Hands-on experience in buying media on Facebook and Adwords platform required.
  • Data-driven decision mentality and sound business judgment through deep analytical thinking.
  • Results-driven marketer with exceptional knowledge around metrics, specifically A|B testing, KPI tracking, and ROI analysis.
  • Experience in online analytics via Google Analytics and conversion tracking required.
  • Marketing attribution experience a plus.
  • Strong proficiency in Excel.
  • Bachelor’s degree required.

 

What You Will Get

We want you to be an owner in our company and share in executing our vision, so every full-time employee has equity. In addition, we offer competitive market comp, BYOD technology reimbursement, unlimited vacation, FSA, medical, dental and vision, 401(k), weekly catered lunches, and an opportunity to work for a uniquely positioned, VC-backed company in a hugely attractive space with significant upside potential.

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    Technology we use

    • Engineering
    • Sales & Marketing
      • GolangLanguages
      • JavaLanguages
      • JavascriptLanguages
      • RubyLanguages
      • SqlLanguages
      • SwiftLanguages
      • jQueryLibraries
      • ReactLibraries
      • Ember.jsFrameworks
      • Ruby on RailsFrameworks
      • MemcachedDatabases
      • PostgreSQLDatabases
      • RedisDatabases
      • SalesforceCRM

    Location

    HopSkipDrive HQ officially moved to a new office this week in the Little Tokyo district in Downtown LA! Can't wait to see what adventures lie ahead.

    An Insider's view of HopSkipDrive

    What’s the vibe like in the office?

    HopSkipDrive has the best office vibe I’ve experienced, and that’s all thanks to my coworkers. My favorite moments of the day are the small, unexpected conversations I get to have– in the kitchen grabbing coffee, in the elevator, or passing in the hall. I look forward to coming into work because of them. Well, them and our many good office dogs

    Emily Durrett

    Office Administrator

    What are some things you learned at the company?

    I learned to identify my strengths and interests in a work environment. Rather than chasing promotions, I learned to look for the work I I’d like to do. Startups make this easier because there are so many opportunities to move, change, and grow.

    Mira Hayashi

    CX Training Manager

    How do your team's ideas influence the company's direction?

    We make it a priority at HopSkipDrive to foster a trusting and collaborative culture which improves and enhances our ideas and strategies on a daily basis. This has allowed us to successfully bring to market a service that challenges the status quo as it relates to connecting access to transportation with educational outcomes.

    Toby McGraw

    SVP of Sales

    How does the company support your career growth?

    I look forward to going in to work, a work environment that pushes me to improve, that gives me the support and structure to grow into a better thinker, braver woman, all the while still letting me be the quirky clown that I am.

    Leora Juster

    Software Engineer

    What are HopSkipDrive Perks + Benefits

    HopSkipDrive Benefits Overview

    We want you to be an owner in our company and share in executing our vision, so every full-time employee has equity in the company. We offer competitive market comp, onsite state of the art gym membership, BYOD technology reimbursement, unlimited vacation, FSA, medical, dental and vision, 401(k), weekly catered lunches, and an opportunity to work for a uniquely positioned, VC-backed company in a space with significant upside potential.

    Culture
    Partners with nonprofits
    Open door policy
    OKR operational model
    Team based strategic planning
    Pair programming
    Open office floor plan
    Flexible work schedule
    Remote work program
    Our remote work program includes full-time remote for specific positions, and the ability to work remotely on occasion for all positions.
    Diversity
    Highly diverse management team
    Mandated unconscious bias training
    Hiring practices that promote diversity
    Health Insurance & Wellness Benefits
    Flexible Spending Account (FSA)
    Disability insurance
    Dental insurance
    Vision insurance
    Health insurance
    Life insurance
    Team workouts
    HopSkipDrive employees work out together at the free onsite gym.
    Financial & Retirement
    401(K)
    Company equity
    Child Care & Parental Leave Benefits
    Generous parental leave
    Family medical leave
    Company sponsored family events
    HopSkipDrive hosts our annual summer party with the Company and their families.
    Vacation & Time Off Benefits
    Unlimited vacation policy
    Paid holidays
    Paid sick days
    Office Perks
    Commuter benefits
    HopSkipDrive offers a reimbursement program for using public transportation to get to work; in addition to a pre-tax commuter benefits for all employees.
    Free snacks and drinks
    Company-sponsored happy hours
    Happy hours are hosted at all the amazing nearby downtown LA spots.
    Onsite office parking
    Pet friendly
    HopSkipDrive's pet policy is dog friendly.
    Onsite gym
    Professional Development Benefits
    Job training & conferences
    HopSkipDrive offers employees professional development opportunities like annual individual budget for training, The ability to attend job related conferences and seminars.
    Lunch and learns
    HopSkipDrive hosts weekly lunch and learns.
    Promote from within

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