Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.
We’re looking for an Acquisition Marketing Associate to join Snap Inc! As a member of the Scaled Marketing team, you will manage advertiser acquisition through a variety of paid marketing channels. With a focus on paid social, you'll build, track, and optimize performance marketing campaigns aimed at acquiring new advertisers to the Snap Ads Platform. You'll continuously test into new audiences, creative, and landing pages to strive for improved campaign performance ongoing.
As an experienced performance marketer, you must have strong analytical skills, conversion optimization experience, and be detail oriented. Working from our Los Angeles headquarters, you’ll collaborate with the rest of the Scaled Marketing team, Product and Data Science teams to measure our paid marketing programs and ensure they meet our KPI benchmarks, as well as provide insights back to our cross functional teams to help inform broader strategies.What you’ll do:
Efficiently drive new advertiser acquisition via paid campaigns
Build, optimize, and scale campaigns across paid social including Facebook/Instagram, and Snapchat
Identify, explore, and prioritize new acquisition marketing and growth opportunities
Ideate and execute A/B tests to continually improve campaign performance
Keep daily, weekly, and monthly campaign reporting to keep the team up to speed on active campaigns
Collaborate with design teams to develop and test new ad creative for our B2B advertiser audience
Partner with the content and product team to optimize landing pages and the conversion funnel
Support international acquisition efforts by expanding campaigns into new territories while synthesizing performance results by region
Knowledge of paid media strategy and execution fundamentals.
Ability to communicate effectively in both oral and written form.
Skill in collecting and analyzing complex performance marketing data.
Ability to compile, organize, interpret, and communicate media spend data and results concisely.
Ability to manage a media budget and work within the constraints of that budget.
Skill in managing one’s own time and the time of others.
Skill in completing assignments accurately and with attention to detail.
Ability to work under pressure and meet close deadlines.
Ability to analyze performance to provide marketing insights to improve performance, conversion rates, and lifetime customer value
Ability to influence & partner with key internal stakeholder teams: senior leadership, product marketers, marketing channel leaders, analysts, procurement and finance to ensure shared vision and initiatives drive forward
BS/BA degree or equivalent years of experience
3+ years of performance marketing experience
Hands-on/in-platform experience running paid acquisitions across search, social, and programmatic platforms
Experience running campaigns in Snapchat’s self-serve platform, Ads Manager
A track record of managing campaigns that exceed revenue and efficiency targets
Passion for using data to influence decisions and grow a business
Helps design best practices in campaign design, ad and landing page testing
Proactively suggests campaign changes and designs to produce continual performance improvement
Partners with analytics and finance to support performance forecasting and results attribution
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at [email protected]
Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!