Marketing Performance Analyst

At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: we've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We’re proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN’s Products of the Year award in the inaugural Security Operations Platform category. Join a company that’s not only leading, but also shaping, the future of security operations. 

Our mission is simple: End Cyber Risk. We’re looking for a Marketing Performance Analyst to be a part of making this happen.

About the Role

The strategic and detail-oriented Marketing Performance Analyst is critical in helping us understand and improve the effectiveness of our marketing activities by providing deep insights into performance metrics, return on investment, and pipeline and revenue contribution. You’ll partner closely with our Revenue and Growth Marketing Leaders, Revenue Operations and Finance teams to surface actionable insights that inform our marketing strategy and investment decisions.

Responsibilities

Build and Maintain Marketing Performance Dashboards

• Design, build, and manage comprehensive dashboards in tools like Tableau, Power BI, or Looker to visualize key metrics across the full marketing funnel.

• Ensure dashboards are user-friendly, automated, and aligned with business goals for easy consumption by stakeholders across marketing, sales, and executive leadership.

• Manage and update the core artifacts that the marketing leadership team use to run the business and report on performance to the rest of the go-to-customer organization

Analyze Marketing Funnel Performance

• Track and interpret key funnel metrics including lead volume, MQLs, SQLs, pipeline creation, opportunity velocity, and closed-won revenue.

• Identify conversion bottlenecks and provide data-backed recommendations to improve funnel health and efficiency.

Campaign and Channel Effectiveness Analysis

• Evaluate the performance of marketing campaigns across digital, events, email, partner, and ABM channels.

• Analyze marketing spend effectiveness across channels, campaigns, and segments

• Work closely with field and global demand teams to align reporting and actionable insights with business goals

Marketing Attribution & ROI Measurement

• Support the implementation and refinement of attribution models (first-touch, last-touch, multi-touch, W-shaped, algorithmic) to measure the influence of marketing on pipeline and revenue.

• Deliver insights that influence channel mix, investment strategies, and content planning.

Forecasting and Planning Support

• Use historical data and predictive analytics to build models that forecast MQLs, pipeline generation, and marketing-sourced revenue.

• Partner with finance and RevOps to support quarterly and annual planning processes with accurate, data-driven projections.

Who You Are​

• Strong analytical skills and expertise with data analysis tools such as Excel, SQL, Tableau, Power BI, or Looker.

• Naturally inquisitive style, always searching for the why behind the numbers

• Demonstrated ability to translate complex data into clear, actionable insights.

• Excellent communication and storytelling skills to present findings to both technical and non-technical audiences.

• Comfortable working in a fast-paced, results-oriented, cross-functional environment.

Minimum Qualifications

• 2+ years of experience in a marketing analytics, marketing operations, or business intelligence role, ideally within a B2B SaaS environment.

On-Camera Policy

• To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews.

• Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers.

• We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.

About Arctic Wolf

At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2024), Best Places to Work – USA (2021-2024), Great Place to Work – Canada (2021-2024), Great Place to Work – UK (2024), and Kununu Top Company – Germany (2024). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 7,000 customers worldwide and more than 2,000 channel partners globally. As we continue to expand globally and enhance our technology, Arctic Wolf remains the most trusted name in the industry. 

Our Values  

Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good.  

We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.   

We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.  

All wolves receive compelling compensation and benefits packages, including:  

• Equity for all employees 

• Flexible time off and paid volunteer days 

• RRSP and 401k match 

• Training and career development programs 

• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services 

• Robust Employee Assistance Program (EAP) with mental health services 

• Fertility support and paid parental leave 

Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire employee experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodations by emailing [email protected].  

Security Requirements  

• Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes, and controls to protect the confidentiality, integrity, and availability of AWN business information (in accordance with our employee handbook and corporate policies).

• Background checks are required for this position.

• This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these laws and regulations.