The Marketing Manager develops multichannel strategies, manages campaigns, oversees content direction, analyzes market trends, and leads teams, ensuring ROI on the marketing budget.
- Strategic Planning: Develop comprehensive, multichannel marketing strategies (digital, social, email, events) to meet business objectives.
- Campaign Management: Execute, monitor, and optimize marketing campaigns, ensuring consistent branding across all channels.
- Content & Creative Direction: Oversee content strategies, including blogs, website updates, and creative briefs for advertisements.
- Market Analysis & Research: Identify new marketing opportunities, analyze customer feedback, and track competitors to inform strategy.
- Budget & Performance: Manage the marketing budget and track ROI on campaigns, providing regular performance reports to leadership.
- Team Leadership: Lead or coordinate in-house marketing teams and manage relationships with external agencies.
Requirements
- Experience: 5+ years in offline/traditional marketing or agency roles.
- Skill Set: Strong negotiation, project management, and analytical skills.
- Knowledge: Deep understanding of traditional media buying and production processes.
- Education: Bachelor’s degree in Pharmacy, Science, Marketing, Business, or a related field
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