Local Marketing Manager

Company Description

OUR STORY:

Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, SoulCycle and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver. 

OUR CODE:

We are passionate about high performance living and we practice what we preach – investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don’t settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results. We are obsessed with what’s new, what’s now, what’s next. Never following, always leading, and living ahead of the moment in fashion, culture, and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company.

If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.

Job Description

As the Manager, Local Marketing you will be responsible for developing and implementing demand and lead generation marketing strategies in an assigned territory. You will have a focus on driving qualified lead volume and member acquisition, increasing sales, and driving member engagement and retention within that local market by collaborating closely with regional club teams, local partners, and community leaders. You will report into and partner closely with the Senior Director of Local Marketing to build and manage localized marketing campaigns across various channels like events and activations, social, and community outreach initiatives.

RESPONSIBILITIES:

• Conduct in-depth market research to understand local demographics, consumer trends, and competitive forces as well as understanding current member base in specific region
• Develop and implement localized marketing plans aligned with overall business goals, considering specific needs of the local market.
• Set measurable marketing goals and KPIs for the local market.
• Foster strong relationships with in-Club teams including general/associate managers, membership advisors, ancillary business leads (PT, Group Fitness, Pilates)
• Build on-going relationships with local partners, community leaders and influencers that align with the brand to foster brand awareness and local partnerships.
• Work closely with the Regional Vice Presidents to understand the needs and areas of opportunities within the target market.
• Partner closely with the broader marketing team (growth. social, press, influencer) to build regional specific initiatives.
• Connect on and on-going basis with Regional Sales Directors to align marketing efforts with sales goals and provide support for lead generation activities.
• Create local in-club events driving high-quality leads and engagement current pipeline prospects
• Propose and execute member appreciation activations to drive referral leads and/or ongoing member engagement
• Manage marketing budgets allocated for the local market, ensuring efficient spending and ROI optimization
• Track campaign performance and analyze data to identify areas for improvement and make data-driven adjustments.
• Share regular reports on marketing activities and results with key stakeholders.

Qualifications

• 8+ years of experience in local marketing, growth marketing ad lead generation, social media, community, influencer and events
• Strong understanding of local market dynamics
• Proven experience in developing and executing successful marketing campaigns across multiple channels
• Creative thinking and ability to develop engaging member activations
• Excellent communication and interpersonal skills to build relationships with local partners and stakeholders
• Strong organizational skills

Pay Transparency: Min $105K - Max $120K

Additional Information

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:

• We offer competitive salary, benefits, and industry leading commission opportunities for club employees
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.