Lifecycle Marketing Manager

Responsibilities

Lifecycle Strategy & Iterable Ownership

• Own Mixlab’s lifecycle marketing program end-to-end, including strategy, journey architecture, build, QA and ongoing optimization

• Audit existing Iterable journeys and identify gaps, redundancies and optimization opportunities

• Design and build automated journeys across the full customer lifecycle: welcome, activation, refill, win-back, loyalty and more

• Develop segmentation strategies that personalize messaging based on species, medication type, purchase behavior and customer lifecycle stage

• Establish a testing cadence (subject lines, send times, content, offers) and use results to continuously improve performance

• Lead the expansion of Iterable beyond marketing communications to include transactional communications, managing IP warming and ensuring deliverability best practices are in place as the platform scales

• Monitor and report on lifecycle program performance (open rates, click rates, conversion, repeat purchase rate, churn) and bring insights to the Director of Growth Marketing

Email & SMS Campaign Execution

• Write, design and produce B2C email and SMS campaigns across OTC promotions, refill moments, product launches, seasonal campaigns and one-off consumer initiatives — with limited creative support, so comfort owning the full production process is essential

• Maintain Mixlab’s brand voice across all lifecycle touchpoints

• Collaborate with the Growth Marketing Manager to incorporate UGC, testimonials and product content into campaigns where relevant

• Partner with the Director of Growth Marketing on campaign planning and calendar alignment

Content & Copywriting

• Own the end-to-end production of all consumer-facing email and SMS content — from writing copy to designing templates

• Leverage AI tools to support and accelerate content production, ideation and campaign development

Analytics & Reporting

• Track and report on lifecycle KPIs on a regular cadence, including journey performance, campaign results and contribution to retention metrics

• Use Metabase and other BI tools to pull data and support performance analysis

• Identify trends and surface actionable recommendations

Qualifications

• 3-5 years of experience in lifecycle, retention or email marketing with hands-on experience building automations yourself (not managing an agency to do it)

• Demonstrated proficiency in a marketing automation platform (Iterable strongly preferred; Klaviyo, Braze, or similar also considered)

• Working knowledge of email deliverability, IP warming and channel infrastructure. You’ve stood up or scaled a marketing automation platform before

• Strong copywriting skills. You can write a compelling subject line and a full nurture sequence without a lot of hand-holding

• Hands-on email design experience. You’re comfortable owning the full production process from copy to send with minimal creative support

• Fluency with AI tools as part of your day-to-day workflow. You use them to move faster and think better, not just as a novelty

• Analytical enough to own your own reporting: comfortable pulling data, identifying what’s working and presenting findings clearly

• Highly organized with strong project management instincts. You can manage multiple journeys, campaigns and priorities without dropping things

• Experience working in a startup or high-growth environment where you’ve had to build from scratch

• Collaborative mindset; you’re comfortable working cross-functionally and don’t need a big team to do great work