System1 specializes in paid traffic acquisition at scale using leading data science techniques, growing audiences for our publishing sites and search engines across the globe. We are looking for a Digital Media Buyer to run PPC campaigns focused on the acquisition of audiences in International markets. You will join a team of multi-lingual PPC specialists engaging users throughout Europe, Latin America and Asia.

Our in-house PPC advertisers partner with data, software engineering and editorial teams to develop ads and deliver audiences to our sites with data-driven strategies, relying heavily on experimentation and testing. You will manage every stage of campaign performance (copy creation, testing, launch & optimization, lead gen & growth); work with large budgets and industry KPIs like CPA, CPC, and ROAS to optimize for revenue and profit; and communicate new leads and data insights in real-time.

The Role You Will Have

• Manage high-volume performance marketing campaigns across channels - such as Display, Search, Paid Social, and Native - with the goal of new audience acquisition in markets outside North America
• Develop creative and tested ad copy, and influence image selection based on user engagement data
• Collaborate with editorial, engineering, and data teams to enhance user engagement on landing pages and publishing sites
• Optimize large budgets in a bidded marketplace, using industry tools like GDN, Facebook Ads Manager, Taboola, Outbrain, and others
• Use Excel to manipulate large data sets for interpretation and reporting
• Work with the International Markets team to test new acquisition and lead gen strategies

What You Will Bring

• Experience managing full-funnel per-per-click (PPC) campaigns in any channel (display, paid search, paid social, native, etc.)
• Ability to create written ad copy in English
• Experience optimizing for buy- & sell-side KPIs in a bidded marketplace (CPC, CPA, ROAS, etc.)
• Experience working with complex datasets to understand performance and drive optimization strategies
• Experience with industry tools & ad networks (Google Display Network, Facebook Ad Manager, Bing Ads, Outbrain, Taboola, etc.) is a plus
• Advanced Excel fluency (pivot tables, vlookups, formulas, etc.)
• Google Ads, Facebook Ads, or other relevant certifications are a plus
• Additional language skills are not required, but fluency in Arabic, Hindi, Japanese, Chinese, French, German, or Spanish is a plus

What We Have to Offer

• Remote work during COVID-19
• Competitive PTO
• Untracked sick time
• Medical, Dental, & Vision Coverage
• 401k w/matching
• Paid professional development
• Flexible schedules
• #BI-Remote
• #LI-Remote