Senior Growth Marketing Manager- Paid Media

Reposted 8 Days Ago
Be an Early Applicant
Mountain View, CA
130K-183K Annually
Senior level
Artificial Intelligence • Information Technology • Software
Moveworks allows companies to solve their IT issues and HR updates within seconds.
The Role
The Growth Marketing Manager will craft comprehensive growth strategies for Moveworks's digital platforms, leading the planning and implementation of campaigns across paid social media channels. Responsibilities include audience research, collaboration with multiple departments to enhance channel performance, effective budget management, and continuous experimentation with new technologies to drive growth.
Summary Generated by Built In

Location: Mountain View, CA (In Office ~3 days a week)


What You Will Do

Be at the forefront with our Demand Gen team! Our dynamic team is the driving force behind Moveworks's revenue acceleration. At the heart of our mission, we recognize there's no single playbook for growth. That's why we're on the hunt for an innovative, driven individual who not only embraces this growth mindset but is armed with the rich experience required for this exciting journey ahead.

  • Craft overarching growth strategies for our digital platforms, ensuring alignment with the organization's objectives for pipeline and revenue generation.
  • Lead the strategic planning and implementation across various paid social platforms including LinkedIn, Meta, Quora, Twitter, and G2.
  • Collaborate across departments—such as Product Marketing, Content, Integrated Campaigns, ABM, Search Team, and Sales—to deepen understanding of our personas and Ideal Customer Profile (ICP) and to drive optimal channel performance.
  • Execute detailed audience research and build channel targeting strategies. 
  • Work closely with our Content and Creative teams to produce compelling assets optimized for all devices and formats.
  • Partner with Web and Marketing Ops to refine landing pages to enhance user engagement.
  • Measure, analyze, and share insights and actionable recommendations with key stakeholders.
  • Allocate and manage budget efficiently, ensuring that resources are invested in high-ROI channels and tactics.
  • Stay abreast of emerging marketing channels and technologies, experimenting with new platforms and tools  

What You Bring To The Table

  • 6+ years of experience in digital performance marketing in a fast-paced B2B SaaS environment. 
  • Strong understanding of B2B sales process and customer lifecycle
  • Obsessed with B2B marketing and eager to experiment with new growth strategies.
  • In house experience is a must have
  • Proven track record of driving growth in the channels such as LinkedIn, Facebook, Instagram, Google, YouTube, Quora, Twitter, G2, etc. 
  • Strong ownership & growth mindset: embracing challenges with a growth mentality and openness to feedback.
  • Skilled in proactive, effective communication, coordinating resources to ensure seamless operations.
  • Data-driven with a consumer-first focus. You have a strong track record of using analytics to provide strategic recommendations and drive growth.
  • Strong copywriting skills.
  • Results-driven mindset, with a strong ability to analyze quantitative data to forecast impact, determine program effectiveness, and measure ROI
  • Experience and passion for working in a fast-paced, high-growth environment, with a focus on transparency, collaboration, rapid iteration, and continuous improvement

Compensation Range: $130,000 - $183,000



*Our compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions or bonus plans. 
Ultimately, in determining pay, final offers may vary from the amount listed based on geography, the role’s scope and complexity, the candidate’s experience and expertise, and other factors.

Moveworks Is An Equal Opportunity Employer
*Moveworks is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other characteristics protected by law.

Who We Are 

Moveworks is the universal AI copilot for search and automation across all your business applications. We give employees one place to go to find information and get support while reducing costs for your business. The Moveworks Copilot is powered by an industry-leading Reasoning Engine that uses a combination of public and proprietary language models to understand employee queries, then build and execute multi-step plans that achieve them. It does this by linking into systems (like ITSM, HRIS, ERP, identity management, and more) with native and custom-built integrations that turn natural language into powerful automations for employees.  

The world’s most innovative brands like Databricks, Broadcom, Hearst, and Palo Alto Networks trust Moveworks to eliminate repetitive support issues, deliver instant knowledge, and empower employees to work faster across applications.

Founded in 2016, Moveworks has raised $315 million in funding, at a valuation of $2.1 billion, thanks to our award-winning product and team. In 2023, we were included in the Forbes Cloud 100 list as well as the Forbes AI 50 for the fifth consecutive year. We were also recognized by the 2023 Edison Awards for AI Optimized Productivity, and were included on Fast Company's Most Innovative Companies list for 2024! 

Moveworks has over 500 employees in six offices around the world, and is backed by some of the world's most prominent investors, including Kleiner Perkins, Lightspeed, Bain Capital Ventures, Sapphire Ventures, Iconiq, and more.

Come join one of the most innovative teams on the planet!

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The Company
Mountain View, CA
350 Employees
On-site Workplace
Year Founded: 2016

What We Do

Moveworks is revolutionizing how companies support their employees — with the first AI platform that makes getting help effortless.
The modern workday is full of disruptions, from IT issues to HR updates to policy changes. Moveworks understands exactly what employees need and provides the right solution in seconds, using conversational AI built for the enterprise. Our platform allows customers like DocuSign, Broadcom, and Western Digital to focus on what matters.

Why Work With Us

We could tell you about our 5-star rating on Glassdoor or about how we were named to the Forbes AI 50 list (three years running) but, no talking point can truly capture what it’s like to work alongside this team every day, as we continue to push the boundaries of what’s possible with enterprise AI. Moveworks culture requires experiencing firsthand.

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